What is Marketing Essay -- Business Marketing Essays

What is Marketing 1. Introduction1.1 pointThe purpose of this report is to get each(prenominal) of the management employees of Proton in all of the departments outside market to familiarize with what marketing is and also to show its immenseness in the family.1.2BackgroundProton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and ordain continuously dominate in the pursuit of being Customers Number whiz Choice for Automotive Products and Services (http//www.proton-edar.com.my/ familiarity_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1). 1.3ScopeGetting to know the definitions of marketing and also the importance of marketing and how does it contributes to the profitability of the company.1.4MethodInformation has been pull together through research of websites, journals and books as well as own translation and ideas on how marketing is seen important in contributing to the profitability of the company.1.5AssumptionsIt is false that other management employees in other departments of Proton, who have no or little idea about marketing, would be able to understand the importance of marketing after the report is read. It is also assumed that the profitability of the company will increase after reading the report.1.6LimitationsThe limitations are mainly the inflexibility of time and also the amount of research that needs to be make to write a good report.2. What is marketing?Marketing is a actually general term that has no specific definition to it. However, it is best set forth as A social and managerial process by which individuals and groups set about what they need and want through creating and exchanging products and value with others (Kotler, Brown, Adam and Armstrong, 2004, p919).It is an understanding of how the company works with its consume rs and how it generates in the society. Marketing is seen to be the process of bringing in the businesses. It is not seen to be an alternative, but a necessity (Forsyth, 2004, pg34). Many deal consider marketing as a tactic. However it is more than only if a tactic. Marketing is analysis. According to Allen Weiss (2002), marketing is the analysis of... ... affects the companys profitability. Overall, marketing is very important because it is able to find what consumer really wants, this befriend the business to target and position their markets accurately. And, therefore, attain consumer satisfaction which leads the business to their profitability. whole shebang CitedForsyth, P (2004) Marketing is a must, IEE Engineering Management, pg. 34-37Kotler, P., Adam, S., Armstrong, G., Brown, L., Marketing edition 6, Prentice Hall Australia, Sydney, 2004Weiss, A (2004) What is Marketing?, 26 November 2002, http//www.marketingprofs.com/2/whatismarketing.asp, accessed on 10th May 2005.Pr oton, http//www.proton.com/about_proton/index.php, accessed on 10th May 2005Proton Edna, http//www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1, accessed on eleventh May 2005.Hein, K. (2004) Brand week. Vol. 45 Issue 21, p24, 4p, 2 charts.Valentine, V. & Gordon, W. (2000), The twenty-first century consumer A new model of thinking. International diary of Market Research, Vol.42, Iss. 2 pg. 185, 24 pgsMercedes Benz, http//www.mercedes-benz.com/, accessed 11th May 2005