Gender Representation in Advertising Essay -- Marketing Gender Role

Gender Representation in AdvertisingThe roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, wo custody have begun to break out of the square off that which society has placed her in. This much cant be utter when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as familiar, fragile, exoticwhereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away(p) from the stereotypes that are continuously represented. As examples of the given trend, the following images help to reinforce. As an advertisement for Michael Kors apparel, the first image immediately gives off a evokeual energy. The model is presented in a very suggestive pose, with her bare legs expand apart, only wearing a long s leeved tunic. The message to the viewing public is clearthese are the kind of woman that wear this apparel, and if you tender to look like her, buy Michael Kors. As a re-iteration of presented thesis, sexuality and a womans body image is manifested throughout the ad. The physical peach of this individual is the central focus. The following image continues in the line of sex appeal with a makeup ad. A bold caption reads centre of attention Candy, with the model in a very suggestive come out and expression. A question that comes to mind when viewing this image iswho is this ad in reality geared towards? It would be assumed that a makeup ad would be created to attract females, so why would it need to be sexual? What this ad really attracts is the male eye, and woman realiz... ...wage gap of 77%, with females only do on average of 77% what a male makes. On the early(a) hand, the number of women-owned firms in the United States has doubled in number from 1987 to 1999, a ccord to a study by the National Foundation for Women Business Owners, which is a positive aspect. In light of all this, I believe that if advertisers attempt something new by not using sexuality to sell a product, it might turn over a whole new leaf. kit and caboodle CitedU.S. Census Bureau, Current Population Survey, 2005 Annual Social and Economic Supplement. Infoplease. 20002006 Pearson Education, publication as Infoplease.27 Oct. 2006 .Gettings, John, David Johnson, Borgna Brunner, and Chris Frantz. Wonder WomenProfiles of leading female CEOs and business executives Infoplease. 20002006 27