Cultural Differences and Switching of In-Group Sharing

Cultural Differences and Switching of In-Group SharingNuchelle Atkinson, M.A.Research article CritiqueQiu, L., Lin, H., Leung, A. K. (2013).Cultural Differences and Switching of In-Group SharingBehavior amongst an Ameri fuel (Facebook) and a Chinese (Renren)Social Networking Site. Cross-Cultural Psychology, 44(1), 106-121.Emma J. BarnesAbstractCulture is practical(a)ly mirrored by or comprehend through sh ard performs in a community. The resistent shargond commit session on users national nicety represents their host stopping points. Facebook is the main well-disposed network site (SNS) in Singapore, thus, the partakers was considered bi pagan online users, because of the far-flung experiences to two culturally diametrical online milieus. The authors studied cultural differences and behavioural shimmy in the context of the fast uphill, naturally occurring online social networking, using both(prenominal) self-report postings and content analyses of online activities on two extremely popular platforms Facebook and Renren (the Facebook of China). Further more(prenominal), the prove considered indications of the extent to which characteristics described perceived cultures. These results roundabout the stage for further investigations on flexible switching of actual sharing conducts. The results also provided the basis that users behavioral differences in online sharing are due to their culturally shared put on as opposed to differences in technical capabilities.Purpose The purpose of the say is to achieve two objectives to test to constitute cross-cultural differences between technologically similar SNS platforms Facebook and Renren (the Facebook of China). Second, to demonstrate cultural frame switching in online environments. The submit also sought to set that Renren and Facebook are two technically similar platforms in terms of scheme mental process, security, and user-friendliness of in-group sharing functions. This would eliminate the supposition that behavioral differences in the two online communities are attributable to technical differences between the two platforms.Methodology . The story was conducted using a 5-Point Likert-type scale pillowcase on the News Feed page of the participants accounts. Participants terminate a set of questionnaires on perceived characteristics and discordant technical capabilities of Facebook and Renren. We created a survey to meditate the perceived cultures of Facebook and Renren using characteristics that are connect to either a collectivistic or an individualistic orientation course in the context of online social networking. We apply the scale developed by Tuunainen, Pitkanen,and Hovi (2009) to assess user perception of development security on Facebook and Renren. Website Analysis and Measurement Inventory (WAMMI). WAMMI (www.wammi. com) is a measurewidely used in industry for assessing the overall system performanceResults The present article fills this gap b y working the practice of in-group sharing, a highly common online behavior afforded by many SNSs. Our findings demonstrated for the prime(prenominal) time that users with extensive experiences with two culturally classifiable SNS communities shadower tractability switch their online behaviors to first mate the shared practice on those SNSs.Conclusions first, our studies demonstrate that SNSs are interesting cultural environments on their own. our research suggests that SNS users sight actively recruit in multiple online cultures and acquire multicultural experiences through social interactions in the virtual world.Culture is often mirrored by or perceived through shared practices in a community. The different shared practice on users national culture represents their host cultures. Online culture has been considered as a knowledge system formed by constellations of shared practices, expectations, and structures that members choose to survey with the help of networked comput er technology (Fuchs, 2008). However, little work has been approached from a cultural psychological perspective there is a need to examine the matter of online culture. field of forceing different online cultures will expand the possibility of cultural psychology by providing impudently evidence to support existing cultural theories or challenge established ones. Thus, it becomes increasingly important to understand the behavioral ramifications of image to multiple online cultures.The problem and statement of importance is clearly stated. The purpose of the subject area is to achieve two objectives to seek to identify cross-cultural differences between technologically similar SNS platforms Facebook and Renren (the Facebook of China) and to demonstrate cultural frame switching in online environments. The study also sought to establish that Renren and Facebook are two technically similar platforms in terms of system performance, security, and user-friendliness of in-group shari ng functions. The authors hypothesized that Renren (vs. Facebook) culture is relatively more collectivistic, whereas Facebook (vs. Renren) culture is relatively more individualistic. The second hypothesis is that Renren and Facebook differ in their cultural orientations, with Renren being more collectivistic and Facebook being more individualistic. The authors hypothesize that in-group sharing is a shared practice more preponderating on Renren than on Facebook. All key terms are soundly defined.The literature review is very comprehensive in that it covers all of the mechanisms associated with the underway study. The authors identify different forms and interpretations of this study. The review concludes with a brief summary of pertinent literature and the reasoning for this study. The author intent of the study was explained with actors line that job higher inn thinking skills. The participants are mentioned, the setting of the study is explained and words are well chosen fr ee of jargon and no unneeded words are used.Thus the purpose was clearly stated. The hypothesis was provided in the literature review and logical. The justification of why the study is important was stated and convincing. It explained the purpose of the study and provided a compelling foundation, enabling the work to be set in the context of both existing evidence and its practical applications. All of the references are pertinent to the problem and help to inform the proofreader of the studys purpose.The author used a systematic methodology involving the construction of theory through the analysis of data. The study was conducted using a scale developed by Tuunainen, Pitkanen and Hovi (2009), Website Analysis and Measurement Inventory (WAMMI), and a 5-Point Likert-type scale event. Participants completed a set of questionnaires on perceived characteristics and various technical capabilities of Facebook and Renren. The authors created a survey to examine the perceived cultures of Facebook and Renren using characteristics that are related to either a collectivistic or an individualistic orientation in the context of online social networking.This was an legitimate study as the authors seek to step further in examining if similar cultural switching behavior would occur in natural online environments.Previous research has shown that attributes such as sharing-oriented (Berry et al., 1997 Triandis, 1995), conformity-oriented (Bond Smith, 1996), vertical (Triandis, 1995), and supportive (Miller, 1997) pertain to collectivistic cultural characteristics, and attributes such as self-expressive (Kim Sherman, 2007), imperative (Church Lonner, 1998), egalitarian (Triandis, 1995), and competitive (Triandis, 1993) pertain to individualistic cultural characteristics.What are the variables?Participants completed a set of questionnaires in Chinese, the participants native nomenclature. In this study, the authors counterbalanced the order of questionnaires that asked a bout Facebook and Renren.The present article fills this gap by studying the practice of in-group sharing, a highly common online behavior afforded by many SNSs. The study demonstrated for the first time that users with extensive experiences with two culturally classifiable SNS communities can flexibility switch their online behaviors to match the shared practice on those SNSs. With online social networks becoming a highly feasible research tool, the menstruum research offers an example of utilizing online data to study an emerging sociocultural phenomenon.Study 1 confirmed that system performance, security, and the usability of sharing functions are similar across Facebook and Renren, the two SNSs differ in their language medium. Facebooks user porthole is in English, whereas Renrens is in Chinese (although users can communicate in Chinese on Facebook and English on Renren). From the authors viewpoint, language is part of the cultural systems on SNSs. Indeed, considerable eviden ce suggests that language constitutes a part of the larger culture such that the use of Chinese can activate the Chinese cultural system and the use of English can activate the Western cultural system (as sited in Bond, 1983 Trafimow, Silverman, Fan, Law, 1997). Thus, it is reasonable non to consider the effect of language as a rival bill of the authoritative finding, but to view language as an important divisor of the online culture in which the users are participating.Another alternative account concerns how different degrees of closeness of friendship on the two SNSs might have bear on individuals sharing behaviors. Our participants joined the Renren community when they were in China, and later became Facebook users after they arrived in Singapore. One might argue that these friends online activities constitute only a dispirited sample of activities that may not accurately represent what other users by and large do and therefore the shared practices of the SNS cultures. W e contend that, however, it is the practices and activities nominally engaged by their friends that are most likely to reflect the immediate cultural environment in which the participants are actively involved.Conclusions and Implications (2-3 paragraphs)3 pointsAre the conclusions of the study related to theoriginal purpose?The present article fills this gap by studying the practice of in-group sharing, a highly common online behavior afforded by many SNSs. The study demonstrated for the first time that users with extensive experiences with two culturally distinctive SNS communities can flexibility switch their online behaviors to match the shared practice on those SNSs. With online social networks becoming a highly viable research tool, the current research offers an example of utilizing online data to study an emerging sociocultural phenomenon.We highly encourage other researchers to capitalize on this precious resource and studythe cultural dynamics of their own interest. The c onclusion of the present study is related to the original purpose. The purpose of the study is to achieve two objectives to seek to identify cross-cultural differences between technologically similar SNS platforms Facebook and Renren (the Facebook of China). Second, to demonstrate cultural frame switching in online environments. The study also sought to establish that Renren and Facebook are two technically similar platforms in terms of system performance, security, and user-friendliness of in-group sharing functions.Were the implications discussed?The current findings have important implications, both theoretically and methodologically. Interms of theoretical significance, first, our studies demonstrate that SNSs are interesting cultural environments on their own. Their technological capabilities enable them to afford new norms and practices that are not previously observed offline. For example, instant in-group sharing of information such as videos and pictures can be easily done online but not offline. Nevertheless,the use of new media may not alter the fundamental essence of a culturethe newly emergednorms and practices online may evolve from and later reinforce the shared norms and imperatives dominant in the culture where the online community is hosted. Thus, SNS practices could be important manifestations of cultural products that go to a sense of cultural consensus (Lamoreaux Morling, in press). Second, our research suggests that SNS users can actively participate in multiple online cultures and acquire multicultural experiences through social interactions in the virtual world.Whom the results and conclusions will effect?With millions of people engaging in online communitiesWhat recommendations were make at the conclusion?SNS communities can flexibility switch their online behaviors to match the shared practice With online social networks becoming a highly viable research tool, the current research offers an example of utilizing online data to stud y an emerging sociocultural phenomenon. We highly encourage other researchers to capitalize on this valuable resource and studythe cultural dynamics of their own interest.