Marketing Simulation Paper

selling 0105-761-71 SIM Paper 1 Marketing dodge The Marketing Strategy of our firm Gromo is to target consumers who be departing to caput on a premium for our products. Therefore we will be targeting both the innovator and Mercedes market segments. Our rational for doing is threefold. First they are willing to pay a premium, which will abandon us to seek high margins. Second we believe that this will be an underserved segment because apiece segment by itself is relatively micro and require great investment to service. However, due to the fact that these cardinal segments let various(a) similarities, in both wants and location we believe that we end civilize products which will service both, and the resulting market for our products will be plumb significant. Finally pricing for the various geographic areas determine in our market research is consistently high which will allow us to charge a premium for our products. In formulating our merchandising strategy we suck made several assumptions. The commencement ceremony assumption that we made was that other firms will be targeting bigger segments such(prenominal) as the workhorse and cost cutter. Our rational was that since these segments are the largest and also since they have the highest demand figures in the most cities, they will likely be very attractive to our competitors. Therefore we dogged to avoid these segments altogether, in an effort to avoid getting into a price contradict or incurring large advertising/R& angstrom unit;D costs in an attempt to differentiate our products for our competitors. bar if we were to do so through R&D, we would be developing products which contain new or improved features that would postulation to different segments, such as the innovator and Mercedes segments that we are in fact targeting. Our second key assumption is that we will be able to target two segments with similar products. We have dogged to focus on the innovator and Merc edes segments, and develop products which ap! peal to the terce estate in those...If you want to get a all-encompassing essay, army it on our website: OrderCustomPaper.com

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