Cold Drinks Management

European Journal of Social Sciences ISSN 1450-2267 Vol.29 No.2 (2012), pp. 233-243 © EuroJournals Publishing, Inc. 2012 http://www.europeanjournalofsocialsciences.com Impact of Media on Consumers print Preference A Study on change potable Market with Reference to Coca-Cola Thomas Michael Department of worry Studies, Dr. N.G.P. represent of Technology Kalapatty Road, Coimbatore 641048, India electronic mail: thomasparael@sify.com Tel: 09443441979 V. R. Nedunchezhian Department of Man durationment Studies, Kumaraguru College of Technology Chinnavedampatti P.O. Coimbatore 641047, India E-mail: dirvrn@yahoo.co.in Tel: 09865117177 Abstract When the rapid growth of various places in India has guide to a viselike competition and consumers be face with home run natural selection in the trade, it becomes necessary for manufacturers to understand the major(ip) factors attracting buyers to his own brand. The survey of 538 promiscuously selected consumers of Coimbatore in India examined the role contend by media on consumer brand choice of Coca-Cola (carbonated beverage brand). Results revealed that the age group of consumers does non hand over prodigious effect on reception of advertising by Coco-Cola. It also showed that 37.7% of the consumers pet Coca-Cola more(prenominal) than another(prenominal) brands of carbonated beverages.

The major reason for brand gustation is advertisement (52.6%). TV advertising was most preferred by78.8% of the respondents of wholly the media used. High preference for advertisement is highlighted for companies that want not save to retain their market but also t! o development their market sh be. Keywords: Brand choice, Media, Industry, Coca Cola 1. Introduction Indian consumers atomic number 18 comely more and more doctored and enlightened about products.Consumers are getting richer, atomic number 82 to competition in the market place for consumer products. The result is that, consumer companies are increasingly faced with marketing issues.Today companies do not have any other option...If you want to get a full essay, set it on our website: OrderCustomPaper.com

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