Product sling University of Phoenix merchandiseing MKT/571 Product Launch hebdomad Two Kudler Fine Foods (KFF) is a small foodie foods company in the state of California that is looking to change form out in to sensitive foodstuffplaces. KFF built a pattern of timbre in gastronome foods and distributes directly to consumers. KFF has excellent resources to sum up their occurrent areas of service with fine food options; however, the owner is looking to protract out into a new market, featuring children and young adults as the primary election tar realise. Kathys fill with growing obesity rates with children and the overleap of good food options for families on the go compels her to find a solution. Currently, parents exact to spend a great deal of readying time to prepare fruits and vegetables, which many working families do non receive time to do. Instead, parents reach for processed snacks or otherwise options, which house some nutrients but not enough to be a wellnessy choice. Kathy, will enter the new market subsequently looking at market ineluctably and potency proceeds areas, a SWOT synopsis of current issues, an analysis of intake in the market, defining the production desired base on current trends, and then identifying a new product and justifying the new product to the company.
Market Needs and ingathering Potential With the proliferation of health bars on the market from companies like Clif, Gnu Foods, and Luna (Galt, 2010, p. 1), KFF demand to set itself apart from the competition when it enters the health bar market. Market growth for a gour met health bar is with children. With child! ishness obesity rates up and families on the go, a brawny gourmet granola bar that is replete(p) of flavor is needed in the market. Athletes and automobile trunk builders already have a health bar for their needs with the vitamins and... If you want to get a full essay, order it on our website:
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