Monday, September 30, 2019
Amirââ¬â¢s Redemption Essay
It is fair to say Amir redeemed himself by demonstrating courage in the end of Khaled Hosseiniââ¬â¢s controversial novel, The Kite Runner. Not all individuals possess courage and some develop this virtue at a later time in life. Courage is defined as the ability to do something that frightens one. That is precisely what Amir had done when he received a phone call from his old friend, Rahim Khan. He repented for the terrible things he had committed and decided it was time for him to make things right and ââ¬Å"be good again. â⬠He risked his new life and traveled to his treacherous homeland to make right of something he had done years ago. He vowed to fix his mistakes and by this act showed courage and redemption. Amir had betrayed his only friend Hassan in one of the most cruel and darkest ways. He witnessed something unspeakable and did not aid his friend nor did he make anyone aware of the situation. Yet Amir was a young boy at the time and young children can be ignorant in situations such as these. He had known what he saw was wrong and felt, at the least to say, heart wrenchingly guilty. He was painfully aware of his cowardness. ââ¬Å"I ran because I was a coward. I ran because I was afraid of what Assef could do to me. I was afraid of getting hurt (The Kite Runner 140). â⬠Almost thirty years later when Rahim Khan calls him with the opportunity to redeem himself, he takes it. He takes it because he has to fix the mistake he made with Hassan and realizes saving his now orphaned son, Sohrab, is the way to do it. He demonstrates newfound courage by traveling back to Afghanistan, a place he never wanted to see again. Although his homeland is now dangerous and swamped with evil Taliban, he is determined to rescue his nephew. Initially Amir travels to a run-down Afghan orphanage in hopes of finding Sohrab and releasing him to a couple who will take care of him. Upon arriving there he finds out his nephew has been taken by Taliban and he then goes to save him from his menacing, childhood bully, Assef. This truly courageous act shows how far Amir was willing to go for redemption. He was Kidder 2 beaten mercilessly and brutally by Assef to get Sohrab. In a way his redemption was also his retribution. As he was getting injured by Assef, Amir felt he was finally paying for all his sins and mistakes. ââ¬Å"My body was broken-just how badly I wouldnââ¬â¢t find out until later-but I felt healed. Healed at last, I laughed (The Kite Runner 253). â⬠Battling his demon and saving Sohrab was his most courageous act by far. Amir always considered Hassan his brother symbolically, having being ââ¬Å"fed from the same breast. â⬠When he found out Hassan was truly his brother by blood, he was in disbelief but accepted it. That is why he decided it was best he take Sohrab to live with him in America. In his heart he knew this courageous act would be his final step to redemption. He would never be able to fix what happened with Hassan but saving his son would save anymore tragedy from happening. It was difficult for Sohrab to transition from life of hardship in Afghanistan to life in America, the land of dreams. He was mute for two years and was judged harshly by General Tahiry. Amir stood up to the General and told him ââ¬Å"You will never again refer to him as ââ¬ËHazara boyââ¬â¢ in my presence. He has a name and itââ¬â¢s Sohrab (The Kite Runner 315). â⬠This was courageous and honorable of him as he has always been intimidated by the General. The Kite Runner is a spectacular, well-written novel that conveys how an individual can develop the virtue of courage even much later in life. What the character of Amir had done was terribly wrong, but he fully atoned for his mistakes. Realizing the error of his ways, he went above and beyond to make things right. It took courage to travel to oneââ¬â¢s forgotten hometown, the place where he went through hardship. It took a great deal of courage to bring his nephew to safety from Taliban. Amir suffered enough and showed enough courage to finally be redeemed from his sins.
Sunday, September 29, 2019
The Humane Conditions of the United Statesââ¬â¢ Japanese Internment Camps
In response to the attack on Pearl Harbor, Canadian and American governments took extreme actions to prevent possible Japanese attacks, first and foremost are the internment camps. Japanese internment camps housed Japanese US and non-US citizens from 1942-1945. The economic and social factors surrounding the camps were unprecedented. The United States managed the affair with somewhat of a dignified perspective while Canada on the other hand fully implemented dispossession, discrimination, but ignored a redress of any sort. In contrast to the United States, Canada completely exploited the Japanesesââ¬â¢ economic resources. Shortly before their evacuation to the camps the ââ¬Å"to-be-internedâ⬠Japanese would quickly sell some or all of their personal possessions whether to the government or other white civilian buyers. Under the War Measures Act of 1943, the Japanese were required to pay taxes for every sold item which would later be auctioned; their land and other properties, if not sold, were immediately confiscated. Later, the property was resold to white Canadians and never returned. ââ¬Å"Dispossession of Canadian citizens, was contrary to British principles of justice and to the Atlantic Charter,â⬠announced Dr. Henry F. Angus, in opposition to Japanese internment. He demonstrates that even then were there individuals that recognized the unjustness of the camps. The taxes aforementioned were used for the payment of government employees and also to fund the internment camps and pay businessmen who took over maritime industries normally monopolized by Japanese. The United States was responsible for confiscating some private properties, but not nearly the amount of which Canada was responsible. The Canadians took economic advantage of the camps to their fullest extent. In Canada the social conditions of the Japanese internment camps were different from the Unites States camps which had the necessities such as food, shelter, and water. The ten Japanese internment camps in the United States were incomparable to the intolerable conditions in which Japanese Canadians were forced to live. Japanese Americans had facilities such as mess halls, bath houses, laundry buildings and recreational areas on the primacies. The detainees could specialize and join the work force to support themselves and spend their wages in the camp store. Children attended school and most families attended church on Sundays. Restrictions to which they had to abide included leaving the premises, criminal activities, worship of the state Shinto, food and water rations, and others. Canadian camps provided extremely limited resources to the interned, sometimes providing only 10 toilets for 1,500 women, while shortages of food were common. As sickness spread so did a hatred of both American and Canadian Caucasian citizens whether they were responsible or not for the Japaneseââ¬â¢s incarceration. Approximately 60 years later, the US felt a moral obligation to redress about 550 Japanese citizens that were associated with internment camps. About 12 million US dollars were distributed to the few remaining victimized families. This is embarrassing and tragic at the very least, admitting our injustice publically. However they took responsibility for their actions which explains how Japanese immersion and social acceptance in Americaââ¬â¢s society developed Americansââ¬â¢ humility and honor. Through such compensation of moneys and in some cases property Americans regained the faith of the Japanese to some degree. Canada on the other hand showed very little mercy to the delicate minority and interned every Japanese immigrant. Families were torn apart without hesitation, separating husbands from wives and children from mothers, leaving families with absolutely nothing but bitterness and sour remorse after being subjects to the governmentââ¬â¢s lethal power. Prior to installing the Japanese internment camps Canada and America were immersed in a state of fear after the attack on Pearl Harbor. The two regions had agreed to inform the other of changes in policies within the internment camps when they were built. One country fed off the other, trying to find some justification for their dreadful treatment of the interned Japanese. As the United States confiscated land Canada dispossessed boats for economic profit; while the standard of living in American internment camps was low, the Canadians took it one step further, providing them with little supplies and a socially cold shoulder. The United States maintained the Japanese internment camps better than the Canadians, providing them with scarce necessities but humane conditions. Works Cited Challenge to Democracy, A (1944). U. S. War Relocation Authority. March 3rd, 2010 http://www. archive. org/details/Challeng1944 The Politics of Racism . Ann Sunahara. March 3rd, 2010 http://www. japanesecanadianhistory. ca/
Saturday, September 28, 2019
Business Operations of Material Handling
This study provides an outline of a research project aiming to assess as well as manage risks associated with the operations of material handling system in the business context. Thus, this study provides brief outline of the research problem along with establishing research aim and objectives. Moreover, this study also illustrates a brief idea regarding the methodologies to be used in the project. The major aim of this research is to assess as well as manage risks associated with the business operations of the Material Handling systems. The major objectives associated with this research are to To assess the risks associated with the business operations of MHS To explore the strategies through the issues with MHS can be addressed To demonstrate how the risk management plan of MHS mitigate the business issues Data collection methodology can be termed as the procedure to collect and measure data over the targeted variables in a systematic manner. Data Collection Methods can be classified into two groups such as Primary and Secondary Data Collection Methods (Mackey & Gass, 2015). Primary Data Collection technique deals with conducting questionnaires, interviews or surveys with a small group of individuals. Moreover, Secondary Data Collection methods utilize the past researches to gather data from several sources such as articles, peer-reviewed journals and others (Chang et al., 2013). However, Primary Data Collection technique would be utilized by conducting survey among near about 50 employees who are associated with the manufacturing of MHS. Data Analysis method is the technique of inspecting, cleansing, transforming and modeling data with the aim to support decision-making, discover helpful details and suggest conclusions. Qualitative and Quantitative Data Analysis techniques are two major categories of Data Analysis methodology (Taylor, Bogdan & DeVault, 2015). Qualitative Data Analysis technique is the range of processes whereby researcher moves from the data gathered into some forms of explanation, understanding or interpretation of investigated scenarios (Flick, 2015). Furthermore, Quantitative Data Analysis is such a systematic way of investigation strategies during collecting numerical data, which allows researcher transforming what is noticed within the numerical data. This, quantitative data analysis method would be selected for analyzing the numerical data gathered from survey conducted among 50 employees who are associated with the manufacturing of MHS. Appropriate Research Technique Selection Analysis and Interpretation of Data Collection method After outlining the research proposal, it can be stated that the risks associated with the operations of MHS would be assessed and managed properly based on this outline. Moreover, this risk assessment and management would also help the researcher to resolve the business issues with MHS. Chang, Q., Pan, C., Xiao, G., & Biller, S. (2013). Integrated modeling of automotive assembly line with material handling.à Journal of Manufacturing Science and Engineering,à 135(1), 011018. Ezema, C. N., Okafor, E. C., & Okezie, C. C. (2016). Industrial Design and Simulation of a JIT Material Handling System.à European Journal of Engineering Research and Science,à 1(6), 52-57. Fekete, P., Lim, S., Martin, S., Kuhn, K., & Wright, N. (2015). Combined Energy and Process Simulation to Foster Efficiency in Non-automated Material Handling System Design.à Studies in Engineering and Technology,à 3(1), 28-39. Felshin, M., Frenkel, I., & Khvatskin, L. (2016, February). Availability and Unloading Capacity Assessment of Multi-state Material Handling System, Operate in a Stochastic Environment and Material Handling Stochastic Demand. Inà Stochastic Models in Reliability Engineering, Life Science and Operations Management (SMRLO), 2016 Second International Symposium onà (pp. 357-364). IEEE. Flick, U. (2015).à Introducing research methodology: A beginner's guide to doing a research project. Sage. Mackey, A., & Gass, S. M. (2015).à Second language research: Methodology and design. Routledge. Midday, J., Nelson, C. A., & Oleynikov, D. (2013). Improvements in robotic natural orifice surgery with a novel material handling system.à Surgical endoscopy,à 27(9), 3474-3477. Padole, A. K. G. S. (2014). DESIGN AND ANALYSIS OF DUMP VALVE IN ASH HANDLING SYSTEM USING PRO-E AND ANSYS SOFTWARE.à International Journal of Innovation in Engineering Research and Management ISSN 2348-4918, ISO 2000-9001 certified, E,à 1(2), 1-7. Taylor, S. J., Bogdan, R., & DeVault, M. (2015).à Introduction to qualitative research methods: A guidebook and resource. John Wiley & Sons. Wang, C. N., Lin, H. S., Hsu, H. P., Wang, Y. H., & Chang, Y. P. (2016, April). The Preemptive Stocker Dispatching Rule of Automatic Material Handling System in 300 mm Semiconductor Manufacturing Factories. Inà Journal of Physics: Conference Seriesà (Vol. 710, No. 1, p. 012033). IOP Publishing.
Friday, September 27, 2019
Annotated Bibliography Example | Topics and Well Written Essays - 750 words - 16
Annotated Bibliography Example The author is an associate professor of history at Hamilton College with a vast of experience on the experiences of black-American soldiers at the hand of the white majority, despite their efforts in the war. Being well-researched for from a wide scope of scholarly materials, the book deeply covers financial and racial discrimination visited upon the black soldiers. It is a good historical on racial discrimination against black soldiers during the civil war. The author is a senior partner in the Washington, D.C., law firm Covington & Burling, and has published carefully documented articles on the experiences of black American soldiers during the Civil War for more than thirty years.Ã These articles cover a broad spectrum of discriminatory nature of white soldiers and white societies against black veterans during the civil war. A profile of the author of this book reveals that he has authored many books on civil war and has a deep sense of knowledge about the experiences of black soldiers during the civil war. The book also helps us understand the various discriminatory practices that the black soldiers had to endure like substandard medical care. The book is well written and the author has extensively researched for the book. It is recommendable to history students and I expect to learn more about the predicaments of African-American soldiers during the civil war. The author is an expert in history and is a professor of History at Princeton University, and a leading historian on civil war. The book also clearly presents the humiliating experiences the black soldiers went through in the hands of white colleagues and from their white superiors. The author has drawn his references from contemporary journalism, books, speeches and letters. The book contains reputable information that helps the reader to vividly understand the discriminatory environment the Black-American soldiers lived in. The author is an amateur scholar
Thursday, September 26, 2019
Human resources management development Essay Example | Topics and Well Written Essays - 500 words
Human resources management development - Essay Example The first and the foremost ethical obligation upon a company toward the employees in the hard times is to provide them with a healthy and safe environment to work irrespective of the external influences or the present conditions of the company. Employers need to keep the employees motivated to work hard and reassure them that hard times would be over with their effort and cooperation. The best way to achieve this is by taking the employees into confidence and explaining the whole situation to them; this promotes trust, reliability, and honesty in the relationship between the employer and the employees. Besides, this also explains everything to the employees so that they can start looking for alternative opportunities in time. However, the prime concern of the employer in hard times should not just be sustenance of the profitability of the business as this sends the impression to the employees that the employer is selfish and that the management was fake in its assertions that they al l make part of the same family. ââ¬Å"In the face of layoffs, employees often experience lower morale and productivity, higher levels of absenteeism and job-related stress, and a loss of faith in the businessâ⬠(canadabusiness.ca, 2012). The employer should try, as much as possible, to retain all employees and draw a balance between the profitability of the business and benefits of the employees. If the hard times result from the unethical conduct of an employee or a manager, the responsible employee should be dealt with as per the companyââ¬â¢s code of ethics while the rest of the employees should be dealt with in the same way as discussed before. AIG should not differentiate between its executives and other employees down the line in the organizational structure. For a company to be fair toward its employees, it is imperative that it fosters such a
A Computer Distributed Banking System Term Paper
A Computer Distributed Banking System - Term Paper Example In this term paper the researcher presents the architecture of the core banking system of T-Bank. The main operations of bank are deposits and loans (mortgage, consumer loans). In the paragraphs that follow, firstly, the researcher provides an overview of the bank infrastructure and network. The bankââ¬â¢s network consists of a number of 100mbps Ethernet LANs (Spurgeon), (one for each bank branch or division) interconnected by a 2Mbps frame relay broadband network. Secondly, the researcher also presents the general requirements of the system in terms of functionality, efficiency, reliability and consistency that are needed. The researcher also provides the description of the distributed system architecture currently being used. Then, the researcher focuses on the description of the architecture and main features of the system used in T-Bank, in relation to the requirements presented in the term paper. Finally, the main functional and technical problems with the current distributed system architecture are presented as well, together with the suggestions of the researcher on the topics of improving some of the issues described. Problems and suggested solutions were also mentioned in the term paper, such as issues concerning the applications front end and performance issues as well as proposed solution, that states that improvements in the batch programs codes especially in the database queries can improve performance. In addition, more processing power of the mainframe can improve the speed of the processor.
Wednesday, September 25, 2019
Starbucks strategy Essay Example | Topics and Well Written Essays - 2000 words
Starbucks strategy - Essay Example Finally or fourth, the business strategy must define the broad terms that will put the business on a secured foothold in its area of business. Each distinct business endeavour must have its own business strategy so that if a business covers several business areas then it must have several business strategies (MacMillan and Tampoe 2000, p. 171). Although there is a tendency for a business strategy to be lengthy, a business strategy document must be short enough so that the document can be read and understood in one sitting (MacMillan and Tampoe 2000, p. 17). The content of business strategy can cover strategic intent, the principal findings of a strategic assessment, the strategic choices that have been made and the supporting rationale, a statement of goals and objectives, and an outline of the strategic initiatives (Macmillan and Tampoe 2000, p. 17). There are several business strategy formulation frameworks that businesses use in their business practice as well as employ in articul ating their business strategy. Based on the preponderance in the literature, it seems that two of the most popular ones are Michael Porterââ¬â¢s Five Forces Strategy Formulation System and the Blue Ocean Strategy Formulation System of W. Chan Kim and Renee Mauborgne. Both approaches have a sizeable following and appear to be a contrast of strategy formulation framework for business. ... 1). Kim and Mauborgne (2005, p. 106) describes the blue ocean strategy as the strategy that seeks a market where there are no competitors known as ââ¬Å"blue oceansâ⬠. According to Kim and Mauborgne (2005, p. 106), a blue ocean strategy implies being uncontested in the market, irrelevance of competition, creation and capture of new demand, value for money, and aligning firm attention towards a focus on differentiation and lower costs. The Kim and Mauborgne perspective utilize the analogy of a blue ocean that is calm and without competition that can make the blue ocean very bloody or red. Porterââ¬â¢s Five Forces Analysis and Kim and Mauborgneââ¬â¢s blue ocean strategy do not exhaust the possible variations of available business strategy formulation frameworks but the two business strategy formulation frameworks probably state the spectrum on which the various business strategy formulation frameworks can be found. II. Starbucks through time and today We trace the history o f growth of Starbucks Corporation based on its postings through its official website at www.starbucks.com and official reports that the corporation gave to government agencies. Starbucks Corporation started from a single narrow-front store selling coffee beans in Seattleââ¬â¢s Pike Place Market (Starbucks Corporation 2010a). The corporate name originated from the Moby Dick novel and was intended to evoke the romance of the high seas and the early coffee traders (Starbucks Corporation 2010a). The current Starbucks Chairman, President, and Chief Executive Officer had walked into a Starbucks store in 1981, fell in love with Starbucks coffee, and joined the company a year after. However, in 1983, Howard Schultz travelled to Italy, was exposed to Italian coffee bars, and has been described
Tuesday, September 24, 2019
Most effective Leadership & Management Styles & approaches Coursework
Most effective Leadership & Management Styles & approaches - Coursework Example Guiding the work of subordinates and subsequent organizational success requires good knowledge and espousing the dissimilarity between management and leadership. Differences of the models emanate from ascribed roles and expectations. Management is a function that entails frameworks for performing things right whereas leadership is the affiliation that the leader has with groups that can inspire and strengthen the business. In this regard, Managers are enablers of their subordinatesââ¬â¢ accomplishment. They provide necessary inputs for productive and successful teams. Managers perform crucial roles of planning, controlling, commanding and coordinating followers. Good management skills offer the transition to participative and consultative operations (Adeniyi, 2010, pp. 64). Managers are rational characters and usually under control problem solvers. Quite often, they concentrate on personnel, goals, structures, and resource availability. Unique personalities of managers include persistence, analysis, strong will, and intelligence. Managers focus on supervising work by controlling subordinates. Most common managerial styles include dictatorship, Autocratic, Authoritative, Transactional Consultative and Democratic approaches to handling situations. Thus, far managing a group requires keen analysis of components and devising appropriate responses. Contrariwise, a leader is anyone among team members with a particular talent, creativity and experience in a certain part of the business. They usually guide colleagues based on capabilities and prove useful to the manager and the team. Good leaders exhibit excellent skills like participative, consultative and transformational approaches while handling followers (Adeniyi, 2010). Their sole focus is an achievement of goals. Effective leaders understand that there is no single best style to manage people. In its place, they acclimatize their
Monday, September 23, 2019
Management and Delivery of UK Higher Education Essay
Management and Delivery of UK Higher Education - Essay Example With time the division of the government, private sector, nongovernment sector and public sector faded to such an extent that the area of public services expanded and included the services provided by the private sector and the non government sector too. Hence it can be said that the providers of the public services can be referred as the organisation from the multilayered sector. Hence sometimes the public services are referred as ââ¬Ëpeople establishmentââ¬â¢ which provide service to the general public and works on collective interest and also accept the responsibility for those services provided. Therefore the sector of public sector is heterogeneous which contains different people who had different expectations. Therefore the management of the public services is very important. The public service officials has to deal with the different political situations as well as ensure that the services done are morally correct as the services uses the resources of the society and are valuable to the society. The services constitute the technical skills, ethical values and leadership (Bowmen, West and Beck, 2009, p.9). The areas of public services include medical or health care sector, housing sector, transport sector, police services and the services and the services of government (Bach, et al, 1999, p.58). The health care sector provides services which includes highly technical expertise. This service is provided by the government as well as the private organisations. This sector is driven by ethical standards. Education which was primarily a government domain and was provided by the government is now provided by the other non-profit organisations too. The main objective of these service... This paper approves that the measurement and management of any service cannot be complete without mentioning the quality aspect of the service. For managing the performance of any service it is important to manage the quality of the service. Quality management in the higher education sector has always been a tough job. This is because the meaning of quality varies from person to person. In case of higher education the range of stake holders is quite large. The stake holders are both internal and external of the organisation. This paper makes a conclusion that it can be said that performance management system was introduced by the government in the UK primarily to make the public sector organisation act more efficiently and become at par with the private sector organisations. The transition of the public management system with the new public management enhanced the area of the implementation and the performance management system was also implemented in the non profit organisations like medical sector and the education sector. The implementation of the performance management system has impacted the higher education system in a number of ways. It has increased the financial strength of the institutes, made the service providers more accountable to their work and also motivated the good performers by rewarding them but, it has also increased the pressure on the teachers and the management to perform well every time which is sometime passed to the students. In all it can be said that the implementation of the performance management system have both positive and negative impact on the higher education in UK.
Sunday, September 22, 2019
Fruit Fly Essay Example for Free
Fruit Fly Essay This experiment focuses on the effects water bath temperatures have on D. melanogaster entering and recovering an anoxic coma. It was found that there was an indirect relationship between the amount of time it took D. melanogaster to enter and recover from an anoxic coma and the temperature of the water bath. D. melanogaster was able to enter and recover from the anoxia coma quicker when they were drowned in a cold water bath condition when comparing these results to the warm water bath condition results. These results support other research findings that investigated the effects of the water bath temperatures. Also other mechanisms that aid D. melanogaster in being able to successfully survive an anoxia coma were researched and discussed while connecting them to current research on human patients with pulmonary diseases. Many animals have developed mechanisms that allow them to sustain anoxia comas for extended periods of time with little to no physiological consequences. This experiment is designed to test the amount of time it takes Drosophila melanogaster to enter and recover from an anoxia coma at different water bath temperatures. The purpose is to deduce the effects temperature has on the organismââ¬â¢s ability to enter and survive the anoxia coma, and generalize what body changes allow D. melanogaster to accomplish this feat. The results are then extrapolated to include how current research is using this information to reduce the amount of anoxia related stress humans with pulmonary diseases experience. Methods Each condition was tested with a separate single group of D. melanogaster (cold bath 8 flies and warm bath ââ¬â 11 flies), and all of the flies used were approximately 1-9 day old males. Each group of D. melanogaster was held in a container that provided adequate nutrients prior to the experiment, and then transferred to a drowning container that held no nutrients. One group of D. melanogaster was put into a cold water bath (~3? C) whereas the other group of flies was put into a room temperature bath (~24. 5? C). The amount of time it took for the D. elanogaster to stop moving for each condition was recorded as well as the amount of time it took for the last D. melanogaster to stop moving. Once all movement ceased, the D. melanogasters were left submerged for one hour. Afterwards they were removed from the drowning chambers, and carefully transferred from the drowning chamber to a plastic vial with a cotton stopper using a paint brush. Each vial was tapped for one minute, with the cotton stopper at the bottom, prior to recording the fliesââ¬â¢ recovery time in order to help dry off the flies. After the initial minute, the time it took for the first and last D. melanogaster to recover (when they started to walk around, not merely flapping their wings) was recorded, and the amount of viable flies at the end of the experiment was also determined. Results The results show that it took considerable more time for the D. melanogaster to recover from the anoxia coma than it took for them to enter the anoxia coma. The average failure time for both conditions was 124. 75 seconds whereas the average recovery time for both conditions was 690. 75 seconds. Also, the temperature of the water bath seems to have a considerable effect on the amount of time it takes for the flies to enter and recover from the anoxia coma. It took the D. melanogasters that were drowned in the cold water bath an average of 22 seconds to enter the anoxia coma, but an average of 244. 5 seconds to recover from the anoxia coma. This same pattern is seen in the D. melanogaster that were drowned in the warm water bath with an average of 227. 5 seconds to enter the anoxia coma, and an average of 1,137 seconds to recover from the anoxia coma. The Q10 value determines how a change of 10? C can increase the rate of chemical processes in an organism, and was calculated for both the failure and recovery conditions of this experiment. The Q10 value provides information about how an organismââ¬â¢s metabolism is affected by the temperature of its environment. It was found that the flies had a failure Q10 value of 2. 964 whereas the recovery Q10 value was 2. 044. Figure 1: This shows the average amount of time it took for D. melanogaster to stop moving and enter into a coma as a result of being drowned in the water bath. Figure 2: This shows the average amount of time it took for D. melanogaster to start walking/crawling around again after being removed from the water bath. Discussion An exothermic organismââ¬â¢s metabolism exhibits a direct relationship with the temperature of its environment. This means that as the temperature of the organismââ¬â¢s environment decreases the rate of its metabolic pathways also decreases. As an exothermic organism, D. melanogaster shows that it is easier to shut down and enter an anoxic coma when in a colder environment as compared to being in a warmer environment. This shows that when in a cold water bath more mechanisms are working together to aid the organism in entering the anoxic coma. D. melanogaster also showed that is takes significantly more time to recover from an anoxic coma than it takes to enter one regardless of the water bath temperatures. This delay could be a result of the organism recreating its supply of the metabolites it requires to restore the sodium/potassium channels and enzymes needed for the metabolic pathways which are extremely important in providing movement in D. elanogaster. When leaving an anoxic coma D. melanogaster also has to prevent reactive oxygen stress while reoxygenating after anoxia. Milton (2007) showed that T. scripta have 5 potential sites for this type of prevention: up-regulation of protective pathways, increasing antioxidants and decreasing production after reperfusion, and repair, protection, and neurogenesis after the oxidation of proteins, lipids, DNA, and RNA. CO2 and N2 concentrations are known to also affect the recovery time. According to Nilson (2006), since ââ¬Å"chill comas, CO2, [and N2] act directly on the transmission of neuronal signalsâ⬠it comes as no surprise that recovery times increase with an increase of CO2 and N2 exposure. Also Vigne (2009) showed that ââ¬Å"strong dietary restrictions that are close to starvation conditionsâ⬠can reduce the amount of stress experienced from anoxia recovery. Many organisms are able enter anoxic comas in order to conserve their energy and survive extreme conditions for long periods. Haddad (2006) has shown that D. melanogaster can sustain an anoxia coma for up to 5 hours, and T. cripta have been known to survive 2 days of anoxia with less than 3% cell death upon reoxygenation (Milton, 2007). The human brain fails miserably in comparison which will die within 10 minutes of a decreased oxygen supply, since humans do not have mechanisms that allow them to freely enter anoxic comas or effectively deal with the stresses it causes on the body. The study of the mechanisms that allow other organisms to be anoxia tolerant can be used to understand the effects of some human conditions, and develop methods that counter their effect. D. elanogaster has been used in numerous research studies because they ââ¬Å"provide a better model to study nonââ¬âcell-autonomous effectsâ⬠(Azad, 2009). In humans, anoxia is specifically associated with pulmonary diseases such as congenital heart diseases with right to left shunts. Present research is focusing on the effects trehalose, a glucose dimer, has with preventing, or reducing, anoxia related stresses that patients with pulmonary diseases experience. According Azad (2009), transfecting mammalian cells with Drosophila tps 1 gene prot ects them from anoxia related injury.
Friday, September 20, 2019
Crowd Simulation in Films
Crowd Simulation in Films This dissertation is about the study of crowd simulation and why the crowd simulation is in need in the movies. Particularly concentrating about the computer generated movies simulating a large crowd is the most difficult task in the production pipeline. So finding a better way to give the audience the feel of crowd is the challenge. Researching about the silhouettes and its uses will help to implement the silhouette to establish the crowd. Silhouettes helps in many ways to create a mystic mood. . As implementing silhouette in the crowd simulation will helps to reduce the secondary animation and facial expression. As there are so many softwares exist to helps the crowd simulation, This paper will focus on a procedure which will create a crowd simulation by transferring the animation from one character to another character in a simpler and easier way. Chapter 1: Introduction Animation gives the life to the character. Animating a particular character takes a long time to give the feel. This dissertation is about researching the animation, animating the entire crowd is the difficult task in the animation pipeline. So this dissertation is mainly carried out to find a way to transfer the animation from one character to another character in a simpler and easier way. Crowd simulation is a process of simulating a group of members, objects or characters. When simulating a large number of characters in a live feature film is not a big deal. Man power is more important in simulating a crowd in feature film. Particularly concentrating on the computer generated movies, replicating the characters animation and behavior from one character to many character is a big deal. A lot of research is done about the crowds and the formation of crowds in society. For example, social gatherings, meetings, assemblies, religious ceremonies and sport events. 1.1| Aim: The main aim of the project is to achieve an essential method for crowd simulation for animation. 1.2| Research question: The research question for this study will be. What is crowd simulation? Why we need crowd simulation? Researching the existing crowd simulation method. Disadvantages of existing crowd simulation method. How silhouette helpful for the animation poses? How silhouette will be useful for simulating a crowd? 1.3| Statement of problem: Animating the entire crowd is the most biggest problem. Technically, creating the crowd is not a big deal but at that same time transferring the animation to each and every character with the different timing is the big deal. The another problem is that the rendering the whole scene with lots and lots of character in a particular scene will make the scene the most complicated one. So finding a better solution for creating the entire scene in Maya with lots and lots of character which has the different timing in their animation. There are several methods for the development of crowd simulation. The major method is using Mayas Dynamics. There are several external softwares which helps to simulate a entire crowd. But the method which said by this dissertation is quite simple and easier than comparing to another external softwares and Mayas Dynamics. 1.4| Objectives: Various types of crowd simulation method. Silhouette/ Various types. To study the golden poses for animations. Explore the secondary motion for animation. New methods of producing crowd simulation. 1.5| Significance of study: Most of the computer generated movies currently released like Madagascar, Horton hears a Who, had a clear idea about the crowd simulation. The focus of the study in this dissertation is about the simulation of crowd in a simpler and easier way and developing a simple procedure for transferring animation from one character to multiple characters. This study is carried out for developing a better technique for crowd simulation in future upcoming CG projects. 1.6| Hypothesis: The hypothesis of this dissertation is an animator can easily transfer the animation from one character to multiple character for simulating a crowd and also using the silhouette to visualize the crowd shot with a different perspective. Chapter 2: Review of literature This chapter will discuss about the article, books, Internet websites, publications which are related to this dissertation. There are few important topics are covered related to the cinematography, photography, silhouette, animation poses, crowd simulation. 2.1| Book and Internet websites: 1. Malcolm Le Grince,2001.,Experimental Cinema in Digital Age It explains about the experiment carried over Cinema from olden days to modern age. This book mainly concentrated about the cinemas that are experimented in modern ages. They experimented using the different types of cameras and various shots that enhances the scene. 2. Bordwell, David and Thompson, Kristian,2001.,Film Art- An Introduction It explains about the art of film making, this gives the introduction about the film making. This book is referenced particularity to study about the lights and its uses. This gives a clear idea about the back lighting is and how essential to shoot a silhouette shot. 3. Beazley, Mitchell and Ang, Tom,2008.,Fundamentals of modern photography It explains about the photography and how photography helpful to convey the moral to the audience. This book concentrates about the camera and its uses for the photography. Rules and techniques for achieving the Silhouette stills. 4. Frost, Lee,2003.,Photography It explains about the various types of photography in various mood setup. How different light setup enchants the scene. This book clearly explains about the advantages and disadvantages of different styles in photograph in different environment. This book is mainly referred to study the advantages and disadvantages of silhouette shooting. 5. Emma Rutherford, Lulu,2009.,Silhouette: The Art of the Shadow It explains about how the silhouette is oriented with the art and craft. This book gives a simple definition for the silhouette as Silhouette is the simplest of art forms. This says about the fascinating history of art and craft in Europe and America. 6. Popular Mechanices (Hadly, Paul, 1947.,Silhouettes for salons,From Pg No. 171 to 173) This book meanly concentrated on the mechanics of machines in 1947. But from the page 171, this book has a quote about the silhouette photography. Hadly had a clear definition for the silhouette photography and he particularity chosen the early morning and late evening time because that light sources will be perfect for silhouette photography. This light sources naturally become the back lighting when the still is taken by aiming the sun. 7. Thalman, Daniel.,Crowd simulation This book is referenced for the purpose to have an clear idea about simulating a crowd and crowd AI. Artificial intelligence is applied on the crowd with speed control, locomotion control and personification control. This book explains from the modeling to the final rendering of the simulated crowd. Also this book gives an idea about simulating the environment sources like clouds, skies, plants, lakes and terrains. 8. Brinkmann, Ron.,The art and science of digital composting: Techniques for visual effects This book is referenced to have a clear study about the digital compositing in the post production pipeline. It has a clear idea about the replication of the rendered mesh. This consumes the render time the 3D softwares like Maya, 3D Max and so on. Simulating a crowd in the post-production level is more better than production level. 9. http://www.digital-photography-school.com/how-to-photograph-silhouettes (Accessed on 02-10-10) This website is analyzed to study about the ways to achieve the silhouette photographs in a simper and easier way. This website gives a tutor to the viewer about the ways to take silhouette photography. 10.http://www.hongkiat.com/blog/85-free-high-quality-silhouette-sets/(Accessed on 02-10-10) This website is referenced to study about the poses of different anatomy models in silhouette mode. Professional animators use the silhouette mode to value the animation key poses. This website has a library of silhouette poses of props, male, female, mammals and so on. 11.http://www.cgtutorials.com/t3343/Autodesk_3ds_max/Crowd_simulation__biped__with_AI_implant(Accessed on 02-10-10) This website is referenced to study about the crowd AI. Artificial intelligence is one of the most important guide to achieve the realism in simulating the crowd. This website gives an idea about the particle effects and the collusion. Energy control, Personification control, direction control, locomotion control is easily achieved in AI. 12.http://www.creativecrash.com/tutorials/how-to-create-a-simple-crowd/page2(Accessed on 02-10-10) This website gives a method to create a simple crowd using the particle simulation. The basic idea in this tutorial is developing a crowd with low mesh ans defining a collision point using locater. The character is animated using the clip and four different clips is imported to 15 characters. These characters are guided using the expression editor. This method is based on the MEL(Maya Embedded Language.) 2.2| Interpretation: By reviewing the literatures like books, magazines, articles and Internet websites, the researcher had a better idea to develop a simple procedure to simulate the crowd and a crystal clear vision about the crowd AI (Artificial Intelligence). This literature review is also concentrated on the silhouettes and its uses in the production field. Silhouette is the best way to represent the enthusiasm. This research helped the researcher is present the entire crowd in the silhouette mode for the enthusiastic feel. Chapter 3: Research Methodology 3.1| Types of research: Analytical This dissertation is of qualitative and quantitative analysis of the title,Silhouette an essential method for crowd simulation animation. This research document carries the content from the Internet website, books and articles. This research is mainly done to develop a procedure to simulate a entire crowd in a simple and easier way and also to research about the silhouette is how essential to visualize the crowd to get a enthusiastic feel. This dissertation is carried out with the information collected through different sources like: Magazines Journals Forums Research papers Books Internet Websites Articles Google search engine and wikipedia are the two major sites helped a lot to gather information from various websites around the web. 3.2| Population: The people who are suitable for this population are Animators, cinematographers and visual effect artists. They were examined by series of questions regarding the simulation of an entire crowd using the silhouette. The population of this research work carries the production experienced person, students, Animation tutors. 3.3| Sampling: Judgment Sampling 3.4| Scope and limitation: This research is limited to the simulation of crowd. Chapter 4:Crowd Simulation 4.1| Definition A crowd is defined to be collection of people or group of people[1]. The term crowd is mainly referred to the collection of humans as well as animals[2]. Crowds in also defined as the sharing of emotional experience. A crowd can be named by the purpose or different types emotions, such as riot, social gatherings, meetings, assemblies, religious ceremonies, general meetings and sport events[3]. 4.2| Crowd: Scholars differ about what classes of social events fall under the rubric of collective behavior. In fact, the only class of events which all authors include is crowds. Clark McPhail, who treat crowds and collectives as synonyms. His important contribution is to gone beyond the others to carry out empirical studies of crowds. He finds them to form an set of types. The treatment of crowds is Gustave LeBon, The Crowd: A Study of the Popular Mind (1896), in which the author, a frightened aristocrat, interpreted the crowds of the French Revolution as irrational reversions to animal emotion, and inferred from this that such reversion is characteristic of crowds in general. Freud expressed a similar view in Group Psychology and the Analysis of the Ego (1922). Authors thought that their ideas were confirmed by various kinds of crowds, one of these are the virtual economic. In Holland, during the tulip mania (1637), the prices of tulip bulbs rose to astronomical heights. An array of such quotes was quoted by the authors from the different part of the world. Mainly and other historical odds is said by Charles MacKays Popular Delusions and the Madness of Crowds (1841). At the University of Chicago, Robert Park and Herbert Blumer approved with the speculations of LeBon and other that crowds are formed by emotional. But a crowd is capable of any emotion, not only the negative ones of anger and fear. A number of authors modify the common-sense of the crowd to include episodes during which the participants are not assembled in one place but are dispersed over a large area. Turner and Killian refer to such crowds, examples being Billy Grahams, their expanded definition of the crowd is justified if propositions are compact crowds do so for diffuse crowds as well. Some psychologists have proved that there are three fundamental human emotions: fear, joy, and anger. Neil Smelser, John Lofland, and others have proposed three corresponding forms of the crowd: the panic (an expression of fear), the craze (an expression of joy), and the hostile outburst (an expression of anger). Each of the three emotions can characterize either a compact or a diffuse crowd, the result being a scheme of six types of crowds. Lofland has offered the most explicit discussion of these types. 4.3| Types of Natural crowd: There are already many types of crowd in the society, mainly they are classified into businesses and projects based crowd formation. But when we study about crowd sourcing and the crowds that influence it, we always like to the talking about one big crowd, one only crowd type that can fulfill every task. Well thats not what happens in reality, and Author Nicholas Carr had a interesting blog post which states about this and his mind thoughts over the typology of crowds, after studying about the crowd sourcing we can find a piece for the PBS Digital Nation site. He suggests the following 4 types of crowds in crowd sourcing: Social production crowd: consists of a large group of individuals who lend their individual talents to the devolved creations like Wikipedia or Linux. This one basically fits in the most examples of crowd sourcing. Averaging crowd: classifies exactly as a survey group, giving an average judgment about some complex matter in some cases, is more accurate than the judgment of any one individual person in the society. Nicholas Carr defines that prediction markets are a typical examples of this different types of crowd, or even the stock market for that matter. Data mine crowd: A large group that, the basic common knowledge and understanding of all its members who produces a collection of behavioral data or information that can be collected verified by the authors from various country put under a series of examine in order to gain insight into behavioral or market patterns. The example are defined here is the crowd that are mainly feed Googles search engine and Amazons search engine. So here we all are involving ourselves in this crowd sourcing effort without knowing that were particularly helping the system. Networking crowd: a group that exports and import information through a shared communication system such as the phone network or Internet service. Internet service are mainly concentrated on the social networking like Orkut, hi 5, Facebook or Twitter. Here were not aware about being members of information collection, and if not handled carefully by the companies, could put a backfire on this type of services. After these 4 types, two were suggested. One by Clay Shirky, who was also, involved in this discussion, and another one from a suggestion by a commenter on the blog, Tom Lord. Thats crowd sourcing working right there! Transactional crowd: a group used to coordinate what are mainly point-to-point transactions, such as the type of crowd collected by eBay, Match.com, Innocentive, LinkedIn and similar services. Event crowd: A group organized through online communication for a particular event, which can take place either online or in the real world and may have a political, social, aesthetic, or other purpose. Crowd Simulation in Films Crowd Simulation in Films This dissertation is about the study of crowd simulation and why the crowd simulation is in need in the movies. Particularly concentrating about the computer generated movies simulating a large crowd is the most difficult task in the production pipeline. So finding a better way to give the audience the feel of crowd is the challenge. Researching about the silhouettes and its uses will help to implement the silhouette to establish the crowd. Silhouettes helps in many ways to create a mystic mood. . As implementing silhouette in the crowd simulation will helps to reduce the secondary animation and facial expression. As there are so many softwares exist to helps the crowd simulation, This paper will focus on a procedure which will create a crowd simulation by transferring the animation from one character to another character in a simpler and easier way. Chapter 1: Introduction Animation gives the life to the character. Animating a particular character takes a long time to give the feel. This dissertation is about researching the animation, animating the entire crowd is the difficult task in the animation pipeline. So this dissertation is mainly carried out to find a way to transfer the animation from one character to another character in a simpler and easier way. Crowd simulation is a process of simulating a group of members, objects or characters. When simulating a large number of characters in a live feature film is not a big deal. Man power is more important in simulating a crowd in feature film. Particularly concentrating on the computer generated movies, replicating the characters animation and behavior from one character to many character is a big deal. A lot of research is done about the crowds and the formation of crowds in society. For example, social gatherings, meetings, assemblies, religious ceremonies and sport events. 1.1| Aim: The main aim of the project is to achieve an essential method for crowd simulation for animation. 1.2| Research question: The research question for this study will be. What is crowd simulation? Why we need crowd simulation? Researching the existing crowd simulation method. Disadvantages of existing crowd simulation method. How silhouette helpful for the animation poses? How silhouette will be useful for simulating a crowd? 1.3| Statement of problem: Animating the entire crowd is the most biggest problem. Technically, creating the crowd is not a big deal but at that same time transferring the animation to each and every character with the different timing is the big deal. The another problem is that the rendering the whole scene with lots and lots of character in a particular scene will make the scene the most complicated one. So finding a better solution for creating the entire scene in Maya with lots and lots of character which has the different timing in their animation. There are several methods for the development of crowd simulation. The major method is using Mayas Dynamics. There are several external softwares which helps to simulate a entire crowd. But the method which said by this dissertation is quite simple and easier than comparing to another external softwares and Mayas Dynamics. 1.4| Objectives: Various types of crowd simulation method. Silhouette/ Various types. To study the golden poses for animations. Explore the secondary motion for animation. New methods of producing crowd simulation. 1.5| Significance of study: Most of the computer generated movies currently released like Madagascar, Horton hears a Who, had a clear idea about the crowd simulation. The focus of the study in this dissertation is about the simulation of crowd in a simpler and easier way and developing a simple procedure for transferring animation from one character to multiple characters. This study is carried out for developing a better technique for crowd simulation in future upcoming CG projects. 1.6| Hypothesis: The hypothesis of this dissertation is an animator can easily transfer the animation from one character to multiple character for simulating a crowd and also using the silhouette to visualize the crowd shot with a different perspective. Chapter 2: Review of literature This chapter will discuss about the article, books, Internet websites, publications which are related to this dissertation. There are few important topics are covered related to the cinematography, photography, silhouette, animation poses, crowd simulation. 2.1| Book and Internet websites: 1. Malcolm Le Grince,2001.,Experimental Cinema in Digital Age It explains about the experiment carried over Cinema from olden days to modern age. This book mainly concentrated about the cinemas that are experimented in modern ages. They experimented using the different types of cameras and various shots that enhances the scene. 2. Bordwell, David and Thompson, Kristian,2001.,Film Art- An Introduction It explains about the art of film making, this gives the introduction about the film making. This book is referenced particularity to study about the lights and its uses. This gives a clear idea about the back lighting is and how essential to shoot a silhouette shot. 3. Beazley, Mitchell and Ang, Tom,2008.,Fundamentals of modern photography It explains about the photography and how photography helpful to convey the moral to the audience. This book concentrates about the camera and its uses for the photography. Rules and techniques for achieving the Silhouette stills. 4. Frost, Lee,2003.,Photography It explains about the various types of photography in various mood setup. How different light setup enchants the scene. This book clearly explains about the advantages and disadvantages of different styles in photograph in different environment. This book is mainly referred to study the advantages and disadvantages of silhouette shooting. 5. Emma Rutherford, Lulu,2009.,Silhouette: The Art of the Shadow It explains about how the silhouette is oriented with the art and craft. This book gives a simple definition for the silhouette as Silhouette is the simplest of art forms. This says about the fascinating history of art and craft in Europe and America. 6. Popular Mechanices (Hadly, Paul, 1947.,Silhouettes for salons,From Pg No. 171 to 173) This book meanly concentrated on the mechanics of machines in 1947. But from the page 171, this book has a quote about the silhouette photography. Hadly had a clear definition for the silhouette photography and he particularity chosen the early morning and late evening time because that light sources will be perfect for silhouette photography. This light sources naturally become the back lighting when the still is taken by aiming the sun. 7. Thalman, Daniel.,Crowd simulation This book is referenced for the purpose to have an clear idea about simulating a crowd and crowd AI. Artificial intelligence is applied on the crowd with speed control, locomotion control and personification control. This book explains from the modeling to the final rendering of the simulated crowd. Also this book gives an idea about simulating the environment sources like clouds, skies, plants, lakes and terrains. 8. Brinkmann, Ron.,The art and science of digital composting: Techniques for visual effects This book is referenced to have a clear study about the digital compositing in the post production pipeline. It has a clear idea about the replication of the rendered mesh. This consumes the render time the 3D softwares like Maya, 3D Max and so on. Simulating a crowd in the post-production level is more better than production level. 9. http://www.digital-photography-school.com/how-to-photograph-silhouettes (Accessed on 02-10-10) This website is analyzed to study about the ways to achieve the silhouette photographs in a simper and easier way. This website gives a tutor to the viewer about the ways to take silhouette photography. 10.http://www.hongkiat.com/blog/85-free-high-quality-silhouette-sets/(Accessed on 02-10-10) This website is referenced to study about the poses of different anatomy models in silhouette mode. Professional animators use the silhouette mode to value the animation key poses. This website has a library of silhouette poses of props, male, female, mammals and so on. 11.http://www.cgtutorials.com/t3343/Autodesk_3ds_max/Crowd_simulation__biped__with_AI_implant(Accessed on 02-10-10) This website is referenced to study about the crowd AI. Artificial intelligence is one of the most important guide to achieve the realism in simulating the crowd. This website gives an idea about the particle effects and the collusion. Energy control, Personification control, direction control, locomotion control is easily achieved in AI. 12.http://www.creativecrash.com/tutorials/how-to-create-a-simple-crowd/page2(Accessed on 02-10-10) This website gives a method to create a simple crowd using the particle simulation. The basic idea in this tutorial is developing a crowd with low mesh ans defining a collision point using locater. The character is animated using the clip and four different clips is imported to 15 characters. These characters are guided using the expression editor. This method is based on the MEL(Maya Embedded Language.) 2.2| Interpretation: By reviewing the literatures like books, magazines, articles and Internet websites, the researcher had a better idea to develop a simple procedure to simulate the crowd and a crystal clear vision about the crowd AI (Artificial Intelligence). This literature review is also concentrated on the silhouettes and its uses in the production field. Silhouette is the best way to represent the enthusiasm. This research helped the researcher is present the entire crowd in the silhouette mode for the enthusiastic feel. Chapter 3: Research Methodology 3.1| Types of research: Analytical This dissertation is of qualitative and quantitative analysis of the title,Silhouette an essential method for crowd simulation animation. This research document carries the content from the Internet website, books and articles. This research is mainly done to develop a procedure to simulate a entire crowd in a simple and easier way and also to research about the silhouette is how essential to visualize the crowd to get a enthusiastic feel. This dissertation is carried out with the information collected through different sources like: Magazines Journals Forums Research papers Books Internet Websites Articles Google search engine and wikipedia are the two major sites helped a lot to gather information from various websites around the web. 3.2| Population: The people who are suitable for this population are Animators, cinematographers and visual effect artists. They were examined by series of questions regarding the simulation of an entire crowd using the silhouette. The population of this research work carries the production experienced person, students, Animation tutors. 3.3| Sampling: Judgment Sampling 3.4| Scope and limitation: This research is limited to the simulation of crowd. Chapter 4:Crowd Simulation 4.1| Definition A crowd is defined to be collection of people or group of people[1]. The term crowd is mainly referred to the collection of humans as well as animals[2]. Crowds in also defined as the sharing of emotional experience. A crowd can be named by the purpose or different types emotions, such as riot, social gatherings, meetings, assemblies, religious ceremonies, general meetings and sport events[3]. 4.2| Crowd: Scholars differ about what classes of social events fall under the rubric of collective behavior. In fact, the only class of events which all authors include is crowds. Clark McPhail, who treat crowds and collectives as synonyms. His important contribution is to gone beyond the others to carry out empirical studies of crowds. He finds them to form an set of types. The treatment of crowds is Gustave LeBon, The Crowd: A Study of the Popular Mind (1896), in which the author, a frightened aristocrat, interpreted the crowds of the French Revolution as irrational reversions to animal emotion, and inferred from this that such reversion is characteristic of crowds in general. Freud expressed a similar view in Group Psychology and the Analysis of the Ego (1922). Authors thought that their ideas were confirmed by various kinds of crowds, one of these are the virtual economic. In Holland, during the tulip mania (1637), the prices of tulip bulbs rose to astronomical heights. An array of such quotes was quoted by the authors from the different part of the world. Mainly and other historical odds is said by Charles MacKays Popular Delusions and the Madness of Crowds (1841). At the University of Chicago, Robert Park and Herbert Blumer approved with the speculations of LeBon and other that crowds are formed by emotional. But a crowd is capable of any emotion, not only the negative ones of anger and fear. A number of authors modify the common-sense of the crowd to include episodes during which the participants are not assembled in one place but are dispersed over a large area. Turner and Killian refer to such crowds, examples being Billy Grahams, their expanded definition of the crowd is justified if propositions are compact crowds do so for diffuse crowds as well. Some psychologists have proved that there are three fundamental human emotions: fear, joy, and anger. Neil Smelser, John Lofland, and others have proposed three corresponding forms of the crowd: the panic (an expression of fear), the craze (an expression of joy), and the hostile outburst (an expression of anger). Each of the three emotions can characterize either a compact or a diffuse crowd, the result being a scheme of six types of crowds. Lofland has offered the most explicit discussion of these types. 4.3| Types of Natural crowd: There are already many types of crowd in the society, mainly they are classified into businesses and projects based crowd formation. But when we study about crowd sourcing and the crowds that influence it, we always like to the talking about one big crowd, one only crowd type that can fulfill every task. Well thats not what happens in reality, and Author Nicholas Carr had a interesting blog post which states about this and his mind thoughts over the typology of crowds, after studying about the crowd sourcing we can find a piece for the PBS Digital Nation site. He suggests the following 4 types of crowds in crowd sourcing: Social production crowd: consists of a large group of individuals who lend their individual talents to the devolved creations like Wikipedia or Linux. This one basically fits in the most examples of crowd sourcing. Averaging crowd: classifies exactly as a survey group, giving an average judgment about some complex matter in some cases, is more accurate than the judgment of any one individual person in the society. Nicholas Carr defines that prediction markets are a typical examples of this different types of crowd, or even the stock market for that matter. Data mine crowd: A large group that, the basic common knowledge and understanding of all its members who produces a collection of behavioral data or information that can be collected verified by the authors from various country put under a series of examine in order to gain insight into behavioral or market patterns. The example are defined here is the crowd that are mainly feed Googles search engine and Amazons search engine. So here we all are involving ourselves in this crowd sourcing effort without knowing that were particularly helping the system. Networking crowd: a group that exports and import information through a shared communication system such as the phone network or Internet service. Internet service are mainly concentrated on the social networking like Orkut, hi 5, Facebook or Twitter. Here were not aware about being members of information collection, and if not handled carefully by the companies, could put a backfire on this type of services. After these 4 types, two were suggested. One by Clay Shirky, who was also, involved in this discussion, and another one from a suggestion by a commenter on the blog, Tom Lord. Thats crowd sourcing working right there! Transactional crowd: a group used to coordinate what are mainly point-to-point transactions, such as the type of crowd collected by eBay, Match.com, Innocentive, LinkedIn and similar services. Event crowd: A group organized through online communication for a particular event, which can take place either online or in the real world and may have a political, social, aesthetic, or other purpose.
Thursday, September 19, 2019
Ecuador And Democracy :: essays research papers fc
Ecuador and Democracy à à à à à Briefly, democracy is a matter of degree and quality. Confusion often arises in discussion about democracy. This stems from the different premises people have in mind when they use the term. In my opinion, most people fail to specify their underlying premises, and we often incorporate into our sense of democracy disparate factors that may or may not relate to it. To avoid such confusion, we must identify the key ideas central to democracy and clarify precisely how the term will be used. The best way to study democracy is to learn the other countries, so in this time I choose one of Latin American countries, Ecuador for well-understanding of the process of democracy. à à à à à Ecuador is graphically one of the world's most varied countries despite its small size, which at 283520 sq. km is about the size of either New Zealand or Nevada State. Ecuador staddles the equator on the Pacific coast of South America and is bordered by only two countries, Colombia to the north and Peru to the south and east. à à à à à The estimated population of Ecuador in 1991 was 10,800,00. This is approximately 10 times the number of Indian estimated to have been living in the area at the time of the Spanish conquest. The population density of about 38 people per sq. km is the highest of any South American nation. à à à à à Like other Latin American countries, the major religion is Roman Catholicism. Some of the older cities have splendid 16th and 17th-century Catholic churches. Although churches of other faiths can found, they form only a very small minority. The Indians, while outwardly Roman Catholic, tend to blend Catholicism with their traditional beliefs. In Ecuador, Spanish is the main language. Most Indians are bilingual, with Quechua being their preferred language and Spanish their second tongue. à à à à à Ecuador, that is the smallest of the Andean countries, is a republic with a democratic government headed by a president. The first constitution was written in 1830, but has had several changes since then, the most recent in 1978. Democratically elected governments have regularly been toppled by coups, often led by the military. Since 1979, however, all governments have been freely elected. All literate citizens over 18 have the vote and the president must receive over 50% of the vote to be elected. With at least 13 different political parties, 50% of the vote is rarely achieved, in which case there is a second round between the top two contenders. A president governs for a maximum of five years and cannot be reelected. à à à à à The recent elections were in 1988, with 10 candidates running for
Clinton V. Lazio :: essays research papers
Clinton V. Lazio Many of the upcoming November elections this year create much friction and competition between the candidates. The New York State Senate race between Hillary Clinton and Rick Lazio has proved to very close and heated. eEach candidate has strong views on issues and puts up a good debate about each one. Hillary Clinton is the Democrat and Rick Lazio is the Republican in this election. This is a very close race and the winner will determine many of New Yorkââ¬â¢s views on future issues. à à à à à Hillary Clinton, never having a legislative record, has been the First Lady to the President for 8 years. Clinton has been a resident of New York State for only a few months previous to the time she began running for office. Clinton is challenged by her opponent because radio and television ads seem to turn the public against Clinton. This is an example of Lazio criticizing her because of his negatively directed ads towards Clinton. Because Clinton has never been involved in a legislature before, she has no voting record. This could prove to be a disadvantage for Clinton because voters cannot see what she has previously supported. Hillary has an advantage in the election because the New York Times endorsed her. Being the most prominent newspaper in New York, this is a sign of success as the last two politicians endorsed by the NYT have won their elections. Another disadvantage that Clinton has is that she is not a born New York citizen. She has been ââ¬Å"carpetb aggingâ⬠, or buying property in a state just so she can run for office in the state. Hillary takes a firm stand on many of the issues facing New York State and the Congress today. Hillary Clintonââ¬â¢s views on abortion are that she supports the Roe vs. Wade ruling. This act was passed in 1973 when the US Supreme Court legalized abortion. She would vote to ban late-term abortion, unless the mother or child was threatened by the birth. Clinton would reject Supreme Court jurors who are opposed to abortion rights. Hillary also agrees with federal funds spent on abortions at military hospitals. Hillary acknowledges the competition between her and Lazio by retaliating to a comment he made by saying, ââ¬Å"My opponent [Lazio] is wrong. I have said many times that I can support a ban on late term abortion including partial-birth abortions, so long as the health and life of the mother is protectedâ⬠.
Wednesday, September 18, 2019
The American Dream Today :: Essays on the American Dream
What is the American Dream, and who are the people most likely to pursue its often elusive fulfillment? Indeed, the American Dream has come to represent the attainment of myriad of goals that are specific to each individual. While one person might consider a purchased home with a white picket fence her version of the American Dream, another might regard it as the financial ability to operate his own business. Clearly, there is no cut and dried definition of the American Dream as long as any two people hold a different meaning. What it does universally represent, however, it the opportunity for people to seek out their individual and collective desires under a political umbrella of democracy. In the fifties, the 'age of suburbia', the American Dream was epitomized by the ability to own a home, live in safety and in a community of like minded souls. The great exodus from the cities to the suburbs defined the American idea of the good life'. The American Dream was and always will be something that makes America great. It allows those with aspirations to make them come true. In America alone needs is a dream and the motivation to carry out that dream. Ambition is the driving force behind the American Dream. It allows any one that has an aspiration, a desire, a yearning, to carry out the individual dream. It knows no bounds of race, creed, gender or religion. It stands for something great, something that every one can strive towards. A dream can be a desire for something great. In America, the American Dream allows dreams to become realities. According to Webster's New World Dictionary, the American Dream is defined as "An American social ideal that' stresses egalitarianism and especially material prosperity". To live this dream is to succeed. It allows anyone, rich or poor to have the opportunity to succeed. It is the ability to come from nothing and become so me thing. To succeed at any thing you do, you must have patien ce and persistence. It requires hard work, persistence and a desire for something better. To have these qualities and the desire and ambition to carry the moutis part of the American Dream. The Joy Luck Club is a prime source for everything that is represented in this dream.
Tuesday, September 17, 2019
Compare and Contrast the Ways in Which the ââ¬ËNatural Environmentââ¬â¢ Essay
The natural environment is a key influence in cosmogonic and cosmologic conceptions of human beings as persons among Australian Aboriginal people and to a lesser extent Balinese people. Meyers (1987[1973]) asserts that personhood is socially generated and defined by culture; the conception of personhood in a society is intrinsic to the very nature and structure of human society and social behaviour universally. The environment in which a society is found has particular influence over the social behaviour, structure and interactions of its inhabitants, and impacts on daily life and ritual observances. The Australian Aboriginal understanding of human beings as persons is an amalgamation of cosmogonic and cosmologic concepts of the Dreaming and a ââ¬Å"system of totemismâ⬠which govern the ââ¬Ësocial personââ¬â¢ and fluctuate according to variation in natural environment (Peterson, 1972:12). Conversely Balinese understanding of human beings as persons is a ââ¬Å"depersonalizingâ⬠system, based on cosmologic concepts of cycles of reincarnation that influence naming orders, status, ceremony and religion, social structure, heavily constructed with a separation of human and animal and a domestication of the natural environment (Forge 1980, Geertz 1973). The differences arising between Australian Aboriginal and Balinese concepts of personhood are derived from variations in ecology, social organization and culture that stem from the distinctive diversity of their respective natural environments and cosmogonic and cosmologic conceptions. Australian Aboriginal understanding of human beings as persons is closely linked to an intimate social and cultural relationship with their natural environment, which stems from cosmogonic and cosmologic concepts of the Dreaming. Bodley (2000:31) explains the Dreaming answers basic existential, meaning of life questions and offers a way of life doctrine prescribing basic social categories and ritual activities, ascribing cultural meaning to the natural environment. The cosmogonic aspects of the Dreaming involve supernatural beings forming the land through their actions and wanderings, leaving trails then re-entering the earth to slumber. (Strehlow, 1978). Australian Aboriginal concepts of personhood stem from the cosmogonic notion that the person is a reincarnation of one of these supernatural ancestors or ancestresses. Strehlow (1978:20) asserts that according to reincarnation beliefs, some part of the ââ¬Ëlifeââ¬â¢ left by the ancestor on their trail, could enter into the body of a human mother who crossed these trails, and could take on new life as her human infant. Strehlow exemplifies the Aranda doctrine of conception, and the possession of two souls by every human being, differing from animals in acquiring a second ââ¬Ëlifeââ¬â¢ of the ancestor spirit that is immortal (1978:21). Thus Australian Aboriginal notions of personhood are linked inexplicably to the natural environment through place of conception and the identification with an ancestral place of the right patrilineal moiety where the second soul entered and made them a true person. This identification is in the form of a totem, giving the individual certain rights and ritual observances within that natural environment (Peterson 1972:16). Peterson (1972:12) describes the Australian Aboriginal social organisation, and thus concept of personhood, as derived from a ââ¬Å"system of totemismâ⬠. The Australian Aboriginal totemic system is based upon cosmologic notions of the Dreaming, and is explicitly linked with conception beliefs. Strehlow asserts that the most important ramifications of conception and reincarnation beliefs of Australian Aboriginals were the totemic relationships that they established and the links they forge between the mortal man and the changeless forces of eternity (1978:24). Totem relations dictate social organisation and kinship, Bodley states that members of a ââ¬Å"bandâ⬠may be referred to as ââ¬Ëpeople ofââ¬â¢, whereas individuals may have an affiliation and rights within several countries (2000:37). Conception away from the fatherââ¬â¢s estate in no way weakens the childââ¬â¢s links and rights in the fatherââ¬â¢s clan, but rather bestows additional rights and privileges on the estate that he was conceived (Peterson 1972:17). Conception is in terms of ââ¬Å"the waterâ⬠or spiritual well you come from, a clan estate is the ââ¬Å"bone countryâ⬠, indicating that the link with the father and patrilineal natural environment has a physical expression in the bones of a personââ¬â¢s body (Peterson 1972:17). Conception and reincarnation beliefs ensure that Central Australian Aboriginal communities were constituted of peoples that belonged o a variety of totems and lands, and that each individual had a personal totem that determined the nature of his rights and duties, and ultimately the understanding of his personhood (Strehlow 1978:26). In contrast to the close identification of Australian Aboriginals with their natural environment, Forge (1980) asserts the Baline se view nature as ââ¬Å"fundamentally fanged and hairyâ⬠. This notion is replicated in traditional artwork as consistent representation of animals with prominent teeth arranged in a way that is not found in the natural environment. Forge (1980:6) suggests this arrangement of teeth is part of Balinese culture, highlighting the Balinese aversion to animalism and a desire to emphasize the distinction between animalism and humanity. Furthermore ritual observance of tooth-filing and blackening, of the front six teeth symbolic of undesirable passions, between puberty and marriage is explicitly said to diminish the similarity between man and animal and produce a ââ¬Å"real humanâ⬠(Forge 1980:239). Forge (1980:7) asserts ââ¬Å"in Bali nature does not produce mankind, even in physical form; the body needs cultural modification to reach true humanityâ⬠. Thus the Balinese have an almost tooth-idiom, Forge (1980:12) suggest the Balinese have culturally created a contrast between modified human teeth and the teeth of animal and supernatural beings that symbolize uncontrolled power. Additionally, the Balinese view the forest as an intermediate zone between the world of men, culture and cultivation, and the world of gods, and inhabitants of the forest, good and bad are seen as aspects of humanity with which a person must come to terms with in order to be in control and realize personhood (Forge 1980:15). Consequently the Balinese view their natural environment as power needing to be remade in a cultural and human form through domestication; through control the Balinese human becomes a person. The Balinese understanding of persons as human beings in social organization is derived from a complex system of naming orders that are essentially depersonalizing (Geertz 1973). Geertz (1973:376) states that in Balinese cosmology the stages in human life are not conceived in terms of the process of aging biologically, to which bares little importance culturally, but of social regenesis. Rather than place identifying names or personal names, birth order names and more so teknonyms, e. g. ââ¬Ëfather-ofââ¬â¢, are the primary means of identification in Balinese society, furthering Geertz assertion of a depersonalizing social order where enormous value is placed a personââ¬â¢s procreation (1973). Balinese life is not only irregularly punctuated by frequent holidays, but by frequent temple celebrations which involve only those who are birth members of the temple (Geertz 1973:395). Most individuals belong to half a dozen temples or more, thus Balinese life is culturally cross-cutting, dominated by ritual observances and auspicious calendar days (Geertz 1973:396). In terms of the significance of observances of Balinese calendars to the natural environment, the lunar-solar calendar is useful in agricultural contexts so that planting and harvesting are regulated and control of the natural environment is actualized (Geertz 1973:398). Temples have symbolic connection with agriculture and fertility and celebrate the reception of gods according to the calendar (Geertz 1973:398). The Balinese conception of personhood is influenced by shared obligations at a given temple, common residence in hamlets or bandjar and ownership of rice land in an irrigation society (Geertz 1959). ââ¬Å"Bali is a land of templesâ⬠, and membership is cross-cutting of these groups in Balinese society (Geertz 1959:994). Temple worship is significant in the concept of personhood and also for ritual observance of fertility and agricultural or natural environment. The irrigation society or subak regulates all matters to do with the cultivation of wet rice, and members are organized according to location to a single water source (Geertz 1959:995). The organization of the Balinese irrigation system within their natural environment provides the context within which Balinese agricultural activities are organized to control and domesticate the natural environment. The natural environment influences Australian Aboriginal and Balinese understandings of personhood in varied ways, as a product of varying cosmogonic and cosmologic beliefs and practices. As Strehlow (1978) asserts, Australian Aboriginal cosmogony and cosmology of their natural environment significantly influences notions of personhood through conception and reincarnation beliefs and ancestral spirits. Similarly Geertz (1973) discusses the impact of reincarnation beliefs on the cosmologic understanding of humans as persons as depersonalizing contemporaries among he Balinese. However, among the Balinese naming orders are transcendent of place, whereas naming of Aboriginal Australians is distinctly tied to place and natural environment in totemic systems. It is apparent that Australian Aboriginal cosmogony and cosmology of the Dreaming and the conception of personhood in society is tied intrinsically to the natural environment. Conversely, the Balinese social organization is largely separate from a preoccupation with the natural environment, and is focused on control and an emphasis on the difference between animalism and humanity. Such divergent reactions to the natural environment are a direct product of variations in ecological surrounds; the totemic identification with the land of the Australian Aboriginals is due to an inherent need to harmonize with the harsh climate. Balinese assertions of domestication and strict boundaries between human and animal are a product of fear of the dangers of the forest. In conclusion, there is no single universal conception of personhood, and the natural environment impacts upon the reactionary organization of a society to either live with or control through domestication, Australian Aboriginal and Balinese respectively. The environment in which a society is found has particular influence over the social behaviour, structure and interactions of its inhabitants, and impacts on daily life and ritual observances, as seen in both the Australian Aboriginal and Balinese people. The different cultural constructions of personhood around the globe cannot be interpreted in terms of narratives of the progressive emergence, either of rationality or of individuality, in terms of European progression, but rather as singular expressions within varying universal social behaviour and organization.
Monday, September 16, 2019
Applied Health Assessment Essay
The patient is a 47 year old, well-nourished male. The head-to-toe assessment was insignificant for any abnormal findings. Mike is healthy, appears his age, and does not take medications on a daily basis. His vision is declining with age, but is easily corrected with prescription glasses. His weight has been consistent for the past several years. His BMI is appropriate for his height, and he tries to eat a balanced diet. Though, overall, he is healthy, Mike could benefit from regular exercise, eating more fruits and vegetables, and smoking cessation. I would like to review the Choose My Plate website (choosemyplate.gov, n.d.) to review the dietary recommendations to include more vegetables and fruits with his meals. The Choose My Plate includes 1/2 of your plate to include meat and grains with the other half to be split between vegetables and fruits. Mikeââ¬â¢s hobbies include hunting, fishing, and golfing. I will encourage Mike to become active at least 4 days a week to increase his cardiovascular activity. Golf is a good exercise that includes use of muscles and walking. If Mike foregoes renting the golf cart, walking 18 holes would be beneficial to him and enjoyable. Also, I would suggest that he picks up walking in his neighborhood at least three evenings a week for 30 minutes to stay fit. Smoking is never a healthy habit. I would advise Mike to speak with his doctor about finding ways to help him stop smoking. There are many assistive devices available by prescription such as Chantix and Wellbutrin. Over-the-counter remedies that can work include nicotine patches. These patches are available in 14mg and 21mg strength based on the amount of cigarettes you smoke per day. Nicotine gum can be discretely used in public places and is also available without a prescription. Additionally, a fairly new method has evolved to help people quit smoking. The e-cigarettes or vapor cigarettes allow the person to continue the habit of holdingà something and inhaling vapors. The e-cigarettes do contain nicotine and can feed your cravings. I would advise him that these devices should only be used short term and not used to replace the habit. There are smoking cessation support groups available and information can be provided. References United States Department of Agricultural, no date. USDA Choose My Plate, retrieved from http://www.choosemyplate.gov
Sunday, September 15, 2019
New Code Raises Standards of Pharmaceutical Ethics and Practice in UK Essay
1. Introduction Pharmacists play a role in the public health system and the provision of medical care public health system as critical as that of physicians. Most of the time, pharmacists only fill the prescriptions coming from physicians, but pharmacists often need to prescribe and dispense medicines on their own, especially over-the-counter drugs that people usually use for self-medication of common ailments.à With less prudence and circumspection, pharmacists may prescribe medicines that do more harm than good.à In recognition of these potential threats to the integrity of the pharmaceutical profession, the Royal Pharmaceutical Society of Great Britain (RPSGB) has developed a new code of ethics and performance framework, which provide that pharmacists and pharmacy technicians in the whole of UK receive quality education necessary for fostering the knowledge, skills, attitudes and values to provide a consistent and safe practice. In formulating the new pharmaceutical code of ethics, the Society, as the RPSGB is more popularly known in UK, noted how the profession has been smeared by controversies involving some of its members, regarding issues on assisted suicide, making a prescription error, sedating an unruly patient, dispensing high-cost drugs and recommending treatment that would allow parole7,,8.à à This paper discusses the revised code of ethics for British pharmacists and pharmacy technicians as to the likelihood of its lifting the professional practice of pharmacy to new heights of ethical proficiency and integrity. 2. Literature Review The requirements of the revised code reflect key issues for modern pharmacy practice, such as encouraging patients to be involved in decisions about their care, respecting patient choice and working in partnership with other healthcare professionals8.à All the provisions of the code are supposed to reflect in the conduct, practice and performance of pharmacists and pharmacy technicians, designed as it is to promote and support a culture of accountability and professional judgment.à à For this reason, the code sets out seven principles of ethical practice that pharmacists or pharmacy technicians need to observe in the pursuit of their profession. à 2.1. Key Principles The revised code of ethics is based on seven principles, each of which is supported by requirements that explain the types of actions and behaviors expected of pharmacists and pharmacy technicians when applying said principles in practice. The seven principles are: 1) make the care of patients the pharmacistââ¬â¢s first concern; 2) exercise professional judgment in the interests of patients and the public, 3) show respect for others, 4) encourage patients to participate in decisions about their care, 5) develop professional knowledge and competence, 6) be honest and trustworthy, and 7) take responsibility for your working practices. Unlike previous versions, detailed standards and guidance will be produced separately from the code. Seven professional standards and guidance documents have also been developed to support and expand on the principles of the new code of ethics in the following areas: â⬠¢ Patient consent â⬠¢ Patient confidentiality â⬠¢ Sale and supply of medicines â⬠¢ Pharmacist prescribers â⬠¢ Pharmacists and pharmacy technicians in positions of authority â⬠¢ Advertising â⬠¢ Internet pharmacy This means that people are forbidden to accept pharmaceutical work when they do not possess the necessary skills and competence7.à If they do have the proper knowledge and experience, the code says that the pharmacist should start work by establishing the scope of his role and responsibilities and clarifying any ambiguities or uncertainties about where his responsibilities lie.à In addition to complying with his legal and professional obligations, the pharmacist is also expected to keep up to date with and observe the laws, statutory codes and professional obligations relevant to his particular responsibilities8. à 2.2. Role and Responsibilities If subject is a pharmacy owner, superintendent pharmacist or pharmacy manager in a hospital, trust, or other field of practice, the code obliges him to set the standards and policies for the provision of pharmacy services by his organization.à The idea is to make the organization ââ¬â its premises, departments or facilities ââ¬â properly maintained so that none of its activities would bring the pharmaceutical profession into disrepute.à For this purpose, all the medicines, pharmaceutical ingredients, devices and other stocks at the pharmacy premises or facilities are stored under conditions appropriate to the nature and stability of these products.à à In hiring people, management of a pharmacy must conduct background check to ensure that they are qualified for the job and have no criminal records1. The code deems it important that the people employed in a pharmacy are conscientious enough to raise concerns about risks to patients or the public.à Thus, the pharmacy should emplace an appropriate and effective mechanism for staff to raise concerns about risks to patients or the public, including concerns about inadequate resources, policies and procedures, or problems with the health, behavior or the professional performance of others. à 2.3. Ethical Development Ethical practice in any profession is commonly perceived to be the outcome of good education and training.à However, studies in the UK context reveal that classroom discussion and experiential clerkship training have no significant impact on the ethical decisions that pharmacists make later3.à In an interview of pharmacy students regarding parole and drug rationing, it was found that majority would recommend treatment to allow parole and restrict the use of expensive drugs6. The ethical choice here is between the benefits to the patient and the risks or costs to society. On physician-assisted suicide or euthanasia, few students expressed willingness to dispense any lethal dose of medication to terminally ill patients.à In cases of unruly patients, however, more students would dispense the appropriate sedative.à These responses give rise to questions so to whether pharmacy students are trained to be patient-focused in their future practice3. The code also specifies training on such aspects of pharmaceutical practice as good consultation skills and meticulous record keeping.à To the code, it matters if pharmacists forget to ask questions in a medication review or in dispensing a repeat prescription; or misinterpret body language and miss cues from patients about emerging problems. The reason is that pharmacists may be the only healthcare professional the patient is seeing routinely so it matters if they miss something or handle a clinical situation poorly. à 2.4. Advertised Drugs A recent randomized controlled trial using model patients found that patient requests for advertised drugs were a stronger determinant of prescribing decisions than whether or not the patient had the condition the drug aimed to treat2. Another study of prescribing decisions in response to patient requests found that if a patient asks for an advertised brand, he usually receives it, although the physician is more likely to be ambivalent about these prescribing decisions6. These studies suggest a need for physicians and pharmacists to receive adequate training on how to respond to patient requests. The global withdrawal of the drug Rofecoxib from the market in 2004 illustrates this point. Rofecoxib was no more effective than alternative non-steroidal anti-inflammatory drugs in treating the symptoms of arthritis but it was widely promoted as safer and accepted by the public as such. Although there were studies that it brought the side effect of increased heart disease risks, the drug made it big in the market, with 80 million prescriptions worldwide3.à The market success of the drug is a testament to the triumph of marketing over science.à Only after the US Food and Drug Administration reported 35,000 cases of cardiac arrests and a congressional investigation was consequently held that the drug was pulled out.à The incident highlighted the need to ensure that health professionals are adequately prepared to evaluate promotional claims, and to assess and understand interactions with the pharmaceutical industry2. 3. Discussion Educators in many countries are clearly aware of the influence of pharmaceutical promotion on the health professions and wish to prepare students for this aspect of their professional lives. As a physician educator from India said, ââ¬Å"â⬠¦Whatever rational things we want to inculcate in them, that should be done in the student period itself. Once they taste big money then habits develop and later die hard9.â⬠à This is precisely the habit the code of ethics for UK pharmacists seeks to discourage. On pharmacy education, the literature agrees that there is no consistent, well-designed and deliberate approach to teaching students ethics during clerkship. Moreover, it has been observed that factors such as life experiences and normal maturation are likely to contribute to the studentsââ¬â¢ ethical development.à Acknowledging these limitations, the code simply seeks to determine if there were noticeable changes in the ethical decisions made by students at different points in their education. Since it was seen that classroom and clerkship experiences do not impact on the ethical decisions made by pharmacy students, the code encourages pharmacy schools to attend to this problem.à On top of the proposed agenda is a revision of the curriculum such that it can provide a deliberate and consistent ethical component to the clerkship experience5. A review of ethics literature in medicine and pharmacy found that pharmacy schools lag considerably behind medical schools in the integration of ethics into the curriculum1.à Additionally, medical schools were found to use a more patient-oriented approach to teaching ethics.à It is believed that a patient-oriented, clerkship-based approach could enhance ethics education and is worthy of further study.à The Society is thus currently making efforts to more effectively design and study alternative approaches to ethics education during clerkship, and throughout the pharmacy curriculum8. 4. Commentary The finding that pharmacy students do not learn ethical behavior from their classroom and clerkship experience in UK casts doubt on full compliance with the code of ethics for this type of healthcare professionals. The above studies conclude that students have a less defined professional ethical system, which may be due to a lack of pharmacy practice experience. They recommend that further studies be done to document the ethical growth and development of pharmacy students. Other authors have suggested that future studies longitudinally evaluate the influence of pharmaceutical education and training on the moral development and ethical behavior of students. Furthermore, it has also been suggested that ethics education should include both theoretical and practical components.à If the code of ethics has to influence the practice of pharmacists and pharmacy technicians, concerned authorities must take these suggestions to heart.à Otherwise, the code will only be good on paper.
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