Study on Ht Dna

A PROJECT REPORT ON visibility see ON deoxyribonucleic acid/HTS EXCLUSIVE READERS. AT Bennett, Coleman & adenine Co Ltd. The times of India BY SAAD BHATI ROLL NO-P11014 PGDBM 3RD SEMISTER FOR POST spring DIPLOMA IN BUSINESS man senescement- MARKETING BATCH 2011-2013 CENTRE FOR MANAGEMENT PGBDM BANDRA, MUMBAI 400050 DECLARATION I Saad Bhati student of PGDBM Marketing (Semester II) at Centre for budge hereby decl are that this Project entitled visibility STUDY ON desoxyribonucleic acid/HTS EXCLUSIVE READERS. has been carried out by me under the focusing of Mr. .Roque rodrigues and Ms krupal Valia as per the norms prescribed by the University .And that I vex non eng whiled in plagiarism of e rattling kind from anesthetize / non create works. I further declare that the information presented in this project is consecutive and original to the best of my knowledge. DATE PLACE Mumbai ( SAAD BHATI ) ACKNOWLEDGEMENT With deep gladness and immense pleasure I am presenting th is report on PROFILE STUDY ON deoxyribonucleic acid/HTS EXCLUSIVE READERS. This good deal exercise could not have been successful without the motivation provided by the employees at times of India, Mumbai CST short letter. It is my proud privilege to have got an pportunity to work with an esteemed organization akin propagation of India. The encouraging work environment and culture has enabled my learning. They were always falsify to provide unending support and give their intellectual inputs to guide me finished this enriching endeavor. I would care to give thanks them for the keen interest they have retainn in clarifying completely the concepts and the underlying fundamentals. At the onset I would a equal to express deep heartfelt gratitude to Mr. Vikesh Walia (Vice P resident physician TOI) for giving me an prospect to work on this project in generation of India.I would like to thank Mr. Sunil Gore (Associate Vice President TOI) for providing me with suggestions and athletic supporter when required. I devote my exceptional and sincere thanks to Mr Roque Rodrigues & ampere Ms Krupal Valia for providing me the counsel and valuable advice, without whose constant support and feedback this project would have been a mere idea without a form or content. I would like to express my heartfelt gratitude to the TOI staff, Mumbai CST office who helped me by giving the moral support to accomplish the project successfully. I extend my sincere thanks to Prof.Neelam Mathur (Mentor), exclusively the faculty members whose guidelines helped me in the period of this report. Last precisely not least I would like to thank all those who were involved directly or indirectly in the ut roughly of the project. Working at times of India has been the most pleasurable experience and has as well as been a great learning experience. Thank You CERTIFICATE TABLE OF contents Sr. No. TOPIC P duration No. Acknowledgement confine Executive Summary Introductio n Industry profile Company Profile History Objective Of The Project Re count Methodology Analysis & Interpretation Findings Conclusion Recommendations Annexure Bibliography EXECUTIVE SUMMARY The project deals with the profiles of requireers of Hindustan times and deoxyribonucleic acid . To recognize the fountainhead of deoxyribonucleic acid and HTs exclusive readers. The project focuses on the class of HT / deoxyribonucleic acids readers & their drill habits. The project likewise helps us to understand wherefore they are subscribing to HT/desoxyribonucleic acid. It also helps us know the reason for which the ratifiers are switching all over to separate themes like and what plan of action should be undertaken to compete in the subject industry.The research design implemented in this project is (a) Research come near Exploratory Research. (b) Sampling Method Non-Probability Sampling. (c) Sample Size 200 responses of incline publishe r readers in Mumbai, of which coke are desoxyribonucleic acid readers & degree centigrade are HT readers. (d) Research Methodology Interview soul on hotshot to virtuoso basis using structured questionnaire. INTRODUCTION E truly person normally starts his day by study the News root in the number 1 light. In these modern days instead of having many other options like 24&2157 News Channels, Online word, Mobile updates etceteraThe importance of the theme is not however changed in the feeling of plurality. News newsprint always treated as most reliable, analytical, trusted news source yet definitely the content of the newsprint has been changed over the period of time. Generally news report card tuition habit in the house starts with the traditional family newsprint. The perception of the reader roughly newspaper publisher start from writing style, editor programial, layout, feel of the newspaper & convenience of reading etc. It does make throng to resistan t to change their newspaper brand from 1 to another unlike FMCG product or to replace it with the electronic news.Its take course of instructions to cultivate a newspaper brand in to the family. most(prenominal) of the time the family newspaper or 1st filling newspaper of the family is the regional newspaper Marathi, Hindu, Gujarati etc. Secondly is the face newspaper. The 1st and the 2nd choice of newspaper normally reflect into their socio economic status. side is an international language. Everybody not yet in India but also throughout the world essentials to cut with English language. Mumbai, being a metropolitan city & the financial capital of India.Analyst says that, majority masses read English in Mumbai but only a few of that majority buy English newspaper of any kind. This study put lights of many of the facts & figures. Today mornings newspaper publication is a competitive and became a very complex food market. The morning newspapers compete with each oth er and with other media such as TV, radio, the internet and other on-line services. In order to be competitive in the media landscape of today, morning newspapers need to improve the payoff and the distribution of newspapers as well as other processes within the newspaper companies.This study has been undertaken to understand the newspaper industry majorly concentrating on Mumbai region analyzing the tercet major market players The time of India, Hindustan propagation & desoxyribonucleic acid industriousness PROFILE There are varieties of News papers available in Mumbai in all languages like English and local Languages like Hindi, Marathi, Urdu, Malayalam, Tamil, Gujarati for quotidian Samachar and news Updates which are available at lots of News paper stalls and Railway Book store around Mumbai Costing at around 2 to 3 rupees each depend on their cost.You butt end read all type of news like Political news, Local news, fiscal and stinting updates like Rate of Gold, Silve r and International silver rates etc. List of English Newspapers The time of India, Economic time, Financial Express, Indian Express, Mumbai mirror, Mid-day, desoxyribonucleic acid, Business-Standards, Hindustan Times and Free Press Journal. List of Hindi Newspapers (Urdu newspapers) Hindi Midday, Tehalka news, Navbharat Times, Humara Mahanagar, Aaj Ka Anand, YashoBhoomi, Dopahar, Saamna, Hindmata, Mumbai Sandhya. List of Gujarati Newspapers Gujarat Samachar, Mumbai Samachar, Divya Bhasker, Sandesh, Guajarati Midday, JanmaBhoomi.List of Marathi Newspapers Loksatta, Maharashtra Times, Navshakti, Navakal, Vartahar, Saamna (saamana), Sakal, Sandesh, Lokmat, Divyabhaskar, Mumbai Mitra, Navabharat times, Sandhyanand, Punya Nagri, Samrat, Ratnagiri news, Mumbai Chaufer. otherwise Languages Newspapers Kanada Times, Karnataka Malla, Udaya, Vani. Market Share of Mumbai English Dailies Analyst says that 3. 5one thousand thousand lot read English in Mumbai but only 1. 2 million buy Englis h news photographic print of any kind. Mumbai had only six English dailies till 2005. clock OF INDIA is an unbeaten king of Mumbai English newspaper market COMPANY PROFILE * The Times of India (TOI) is an English-language flyer newspaper that is widely read throughout India. It has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). It is own and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. In the yr 2008, the newspaper reported that (with a circulation of over 3. 14 million) it was Certified by the canvas Bureau of Circulations as the worlds largest betraying English-language Daily newspaper, placing as the 8th largest transmiting newspaper in any language in the world.According to the Indian Readership ken (IRS) 2010, the Times of India is the most widely read English newspaper in India with a readership of 70. 35 lakhs (7. 035million). This ranks the Times of India as the top English newspaper in India by readership. According to ComScore, TOI Online is the worlds most-visited newspaper website with 159 million page views in May 2009. HISTORY OF TIMES OF INDIA The Times of India came into being on November 3, 1838 and was cognise as The Bombay Times and Journal of Commerce. Initially the paper served only the British residents of western India.Published twice a workweek on any Saturday and Wednesday, The Bombay Times and Journal of Commerce contained news from Europe, America and the sub- continent and was circulated surrounded by India and Europe via regular steamships. 1838 The Bombay Times and Journal of Commerce is launched by a British syndicate. 1855 Telegraph service starts in India and the paper signs an agreement with Reuters for nip and tuck news coverage and lowering subscription rates. 1861 opus is renamed The Times of India aft(prenominal) it acquires dickens smaller rival papers. 1902 Paper move s into its actual offices opposite Victoria edgeinus. 915 footing for the paper is cut from four annas to one anna as new carousel machines increase supply. 1946 Paper becomes Indian-owned and the tower policy becomes openly nationalist. 1949 Matrimonial ads, cognize as Catches and Hatches, are introduced. 1950 Papers crest is changed from the lion and unicorn symbol of imperial Britain to devil elephants, and anew credo Let Truth Prevail is adopted. 1991 The Times of India is chosen as one of the worlds six greatest newspapers by the BBC. 1996 Timesofindia. com launched. 1997 Mumbai edition carries its first gear color photograph. 003 Delhi edition becomes the first paper in India to go all-color. The free-and-easy circulation of Times of India is more than than 2 million Shades of Times of India TOI in Electronic Media A 24 hour English news channel, TIMES NOW has been started couple of years back by a articulatio venture between Reuters and the Times sort out. The caller-out also owns a life style TV channel Zoom and a radio channel wireless Mirchi. angiotensin-converting enzyme of Indias leading radio channel Radio Mirchi is available in Delhi, Mumbai and other significant cities of India. Times Group in MerchandisePlanet MTimes Retail with Planet M outlets tour merchandise from music to actor watches, books and cafes. Times Group Events The Times free radical organizes a number of fairs and exhibitions time-to-time all over the country. Times Utsav Consumer fairs, Times Ascent Job Fairs and teaching Events are the fair and exhibitions organized by the Times multitude. The Times Group sponsors dangle World and Miss Universe events and played host to a wandflower of stars at the Film fare Awards. The throng also organizes The Economic Times Awards for merged Excellence or the inciter Equity Quiz. Times Group in Social assistsThe philanthropic arm of the Times congregation, the Times Foundation, offers Non-Government Organiz ations , institutions others organizations all over India, a good platform to converge and address the countrys developmental postulate. TOI on Internet Times Group offers Internet services world(a) that covers eachthing from art to airlines, knowledge events to telecom and integrated marketing,. The site is visited by millions of users from India and other countries of the world. netsites of Times sort are http//www. timesofindia. com (The Times of India) http//www. economictimes. com (Economic Times) ttp//www. indiatimes. com (India times) http//www. epaper. timesofindia. com (TOI e Paper) http//www. syndication. indiatimes. com (Times Syndication Service) http//www. educationtimes. com (Education Times A comprehensive education portal) http//www. timesascent. in (Times Ascent A HR community portal) http//www. timesjobs. com (Times Jobs. com A job portal) http//www. simplymarry. com (Simply Marry. com A matrimonial portal) http//www. magicbricks. com (Margi Bricks A r eal dry land portal) http//www. radiomirchi. com (Radio Mirchi) Products under Times of India Umbrella TOI Sister Publications Economic Times A Financial everyday * Nav bharat Times Hindi Daily Newspaper * Maharashtra Times Marathi Daily Newspaper * Mumbai Mirror Morning newspaper from Mumbai * Femina Womens magazine create in association with BBC * Filmfare English Film Magazine published in association with BBC TOI supplementations The Times of India comes with several city-specific accessarys, such as Delhi Times, Bombay Times, Lucknow Times, Bangalore Times etc. These city subjoinings carry entertainment news, gossips, page3 bureauy news, photographs and other modus vivendi cerebrate happenings in metros and big cities.Other major supplys of TOI include Times Wellness Carries wellness related news and also provides solution of your grievances by experts. Education Times Education Times is hebdomadally supplement focused towards students and acts as a counselor and advisor for student community. Times Ascent A weekly supplement Times Ascent seeks to introduce more understanding of tender Resources and corporate life related stories. in addition carries the advertisements of conglomerate kinds of jobs in India and abroad. zag wheels Zig wheels is a supplement related to auto-mobiles and latest development in the industry.Times home The weekly supplement has real estate and property news. Times Life Times life comes once in a week carrying news about life of personalities and famous multitude. Times Classifieds Carries advertisements regarding jobs, buy and plow of items etc. Times Matrimonial Feature marriage advertisement of boys and girls looking for match. Rouge A weekly supplement Times en expressive style A weekly supplement Products of Times of India CURRENT SENARIO The Times of India is published by the media group Bennett, Coleman Co. Ltd.This company, along with its other group companies, known as The Times Group, als o publishes The Economic Times, Mumbai Mirror, Pune Mirror, the Navbharat Times (a Hindi-language unremarkable broadsheet), the Maharashtra Times (a Marathi-language passing(a) broadsheet). The Times is self-declared as a liberal newspaper, and is sometimes expound as irreverent. The present management of The Times Group has been instrumental in ever-changing the outlook of Indian journalism. In India, as is elsewhere in the world, the editor of a newspaper has traditionally been considered as the most notable invest in a newspaper set up.The Times of India, however, changed this in the earliest 1990s, in keeping with the management policy of treating the newspaper as fair(a) another brand in the market. The main newspaper and its many sub-editions are now run by editors who are appointed within the ranks and the company gives mates chance to everyone to occupy the editors seat. The Times Group also places equal focus and importance to every department and function which h as do it a professional entity and ensured its place as the most profitable newspaper in the country. In late 2006, Times Group acquired Vijayanand Printers restrain (VPL).VPL used to publish two Kannada newspapers Vijay Karnataka and Usha Kiran and an English effortless Vijay Times. Vijay Karnataka was the leader in the Kannada newspaper segment previous(prenominal). In January 2007, the Kannada edition was launched in Bangalore and in April 2008 the Chennai edition was launched. Their main rivals in India are The Hindu and Hindustan Times, which hold second and third position by circulation. There was a serious backlash against the papers irresponsible coverage chase the verdict of Ayodhya disputed land case. This also provoked serious chiding about the papers poor news standards in Twitter.The Times Group Corporate directors Indu Jain Samir Jain Vineet Jain Sahu Jain Sahu Ramesh Chandra Jain Sahu Shanti Prasad Jain Brand Newspapers, magazines and websites The Times of India The Economic Times Maharashtra Times Navbharat Times Mumbai Mirror Pune Mirror Kolkata Mirror Bangalore Mirror The Times of India Kannada Times Private Treaties ET Chandigarh Zig Wheels Times Global Broadcasting Times Now ET Now Zoom conduct India Times Internet Indiatimes portal TimesofMoney Times Infotainment & pleasure Network India Radio Mirchi Absolute Radio 360 Degrees Times byoors Mirchi Movies Limited Times Business Solutions TBSL Times Jobs SimplyMarry MagicBricks Yolist Ads2Book PeerPower World Wide Media Filmfare Filmfare Awards Femina Femina Miss India Top caravan India Hello BBC Good Homes Femina Hindi Grazia What to Wear TIML Radio TIML Radio Limited HISTORY OF deoxyribonucleic acid Daily News and Analysis(desoxyribonucleic acid) is an Indianbroadsheetpublished in the English language fromMumbai,Ahmedabad,Pune,Jaipur,BangaloreandIndoreinIndia.The broadsheet was launched in July 2005 and rear ended a young readership. DNA is owned and manag ed by Diligent Media Corporation, ajoint venturebetweenD B Corp Ltd. (Dainik Bhaskar) andEssel Group. A high-profileadvertising campaignwith thetagline, Speak up, its in your DNA, preceded the render ofDaily News and Analysisin 2005. The situational context into which the publication was introduced was described by the Indian media as tumultuous, with price cuts and competitive activity occurring.In an promulgation on the front page of DNA on February 1, 2010, Aditya Sinha,editor-in- drumhead, announced that DNA would drop its edit page abenchmarkoccasion in the newspapers history. DNAs decision was considered to be a bold action and attracted such(prenominal) objurgation in the journalism field. DNA subsequently began providing, where appropriate, expert opinion andcommentsin different pages of the newspaper. In October 2011, as per the MRUCs (Media Research Users Council)Indian Readership Survey (IRS) Round II determined DNAs total readership to be 12. 2 lakh in Mumbai and an average issue readership ( logical argument), across its six editions, of 8. 24 lakh. IRS also ranked DNA as no. 6th among the Top ten-spot English Dailies in India. DNA is the second most read English broadsheet in the city of Mumbai. The countrys youngest English newspaper concerns to set a scorching pace, registering 86% growth in AIR over the five years since the IRS survey in the second half(a) of 2006, nearly doubling the issue readership from 4. 44 lakh. DNA also has the highest destiny of readers (36. %) in the 30-49 age group in Mumbai among the English dailies, and the second highest character of readers who are graduates (52. 2%) or fall in the socio-economic classes A and B (73. 5%). On February 11, 2007, DNA announced that its paid circulation had reached 400,000 in Mumbai. It had antecedently reached 300,000 in October 2006. In May 2006, DNA authorized Ernst & new(a) to certify its circulation figures. E & Y submitted its report in July, putt its paid circu lation at 270,000. DNA is currently published from Mumbai, Bangalore, Pune, Ahmedabad,Jaipur and Indore.DNA has stopped publishing from Surat. The supplement typically contains information about happenings around a accepted city, contests, games and puzzles, comics, jokes, recipes, as well as coverage of international issues such as global warming and ill-treatment of animals, childrens problems like bullying and heavy homework, various facts and news, and childrens contributions such as poems, essays, articles on their life, letters to the editor, and drawings. SUPPLEMENTS OF DNA after HRS DNA AFTER HRS is an entertainment newspaper which covers news about bollywood, page 3 parties and buzz in town. DNA PROPERTYDNA PROPERTY is a weekly supplement it gives details about real estate properties around the country. DNA SPORTS DNA SPORTS is a daily supplement which covers all sports news national as well as international. HISTORY OF HINDUSTAN TIMES Hindustan Times(HT) is an Indian Engl ish-language daily newspaper founded in 1924 with roots in theIndian independence action of the period (Hindustan being a historical name forIndia). It is the flagship publication ofHT Media Ltd. Hindustan Times is one of the largestnewspapers in India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 1. million copies as of 2010. The Indian Readership Survey (IRS) 2011 revealed that HThas a readership of (37. 37 lakhs), placing it as the second most widely read English newspaper in India afterThe Times of India. It has a wide reach in northerlyIndia, with simultaneous editions from New Delhi,Mumbai,Kolkata,Lucknow,Patna,Ranchi,Bhopal andChandigarh. The print location ofJaipurwas discontinued from June 2006. HTlaunched a callowness daily,HT Next, in 2004. The Mumbai edition was launched on 14 July 2005 and the Kolkata edition was launched on early 2000.Other sister publications ofHindustan TimesareMint(English business daily),Hindustan(Hindi D aily),Nandan(monthly childrens magazine) andKadambani(monthly literary magazine). The media group owns a radio channel,Fever, and organizes an annual Luxury Conference which has featured speakers like designerDiane von Furstenberg, shoemakerChristian Louboutin,GucciCEO Robert Polet andCartierMD Patrick Normand. Hindustan Timesis owned by the KK Birla branch of the Birla family. Hindustan Timeswas founded in 1924 byMaster rupture Singh Lyallpuri, founder-father of theAkali movementand theShiromani Akali DalinPunjab.S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jalandhar) were made in charge of the newspaper. Pandit Madan Mohan Malaviya andMaster Tara Singhwere among the members of the Managing Committee. The Managing Chairman and Chief Patron was Master Sunder Singh Lyallpuri. K. M. Panikkar was its first editor withDevdas Gandhi(son ofMahatma Gandhi) on the editors panel. The opening ceremony was performed by Mahatma Gandhi on 26 September 1924. The first issue wa s published from Naya Bazar,Delhi(now Swami Sharda Nand Marg). It contained writings and articles from C.F. Andrews, St. Nihal Singh, Maulana Mohammad Ali,C. R. Reddy(Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc. Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper. As an Oxonian, historian, and litterateur, Panikkar must(prenominal) have hoped to make his paper eventually more than an Akali sheet. He became the editor and funds flowed freely from activist Akali patrons. He exerted himself strenuously, but the paper made very little headway.In two years Panikkar could not take the print order any higher than 3,000. By then the Akali movement appeared to sustain steam and funds dried up. The paper was saved from an untimely last when Pandit Madan Mohan Malaviya stepped in to realise his vision of a newspaper in Delhi. TJS George, Lessons in Journali sm, 2007, Viva Books, New Delhi. Malaviya raised Rs. 50,000 rupees to acquire the Hindustan Times along with the help of nationalist leaders Lajpat Rai and M. R. Jayakar and industrialist G. D. Birla, who paid most of the cash. Birla took full control of the paper in 1933.The paper continues to be owned by the Birla family. It has its roots in theIndian independence movementof the first half of the twentieth coulomb and even faced the noted Hindustan Times Contempt Case (AugustNovember, 1941) atAllahabad High Court. It was edited at times by many important people in India, includingDevdas GandhiandKhush essential Singh. Sanjoy Narayan, has been appointed the editor in chief of the paper and was due to take over in August 2008. Recently the editorial page has seen a major makeover and has been named comment to bring in more flexibility and some-what less seriousness to the page.HT MUMBAI EDITION HT Mumbaihas an eight-page daily life-style supplement (in tabloid format) calledHT Caf e. It has its education supplement called HT Education on Wednesdays. The paper also comes with a magazine on Sundays calledBrunch. The Mumbai edition is managed by Mohit Ahuja, an alumnus of NMIMS, Bombay. The resident editor in Mumbai isSoumya Bhattacharya. OWNERSHIP The Delhi-based English dailyHindustan Timesis part of the KK Birla group and managed byShobhana Bhartia, daughter of the industrialistKK Birlaand granddaughter ofGD Birla.It is owned byHT Media Ltd. The KK Birla group owns a 69 per cent stake in HT Media, currently value at Rs 834 crore. When Shobhana Bhartia joinedHindustan Timesin 1986, she was the first woman chief executive of a national newspaper. Shobhana has been nominated as a Rajya Sabha MP from Congress Party. Along withHindustan Times,HT MediaownsDesi martini,Fever 104 FM, andMint (newspaper). HT SUPPLEMENTS HT BRUNCH An exclusive lifestyle magazine, every Sunday. The readers of HT wake up to Brunch every Sunday morning, which is one of best-loved offerin gs from its stable.In a magazine format and clearly about the good life, it covers stories around food, fashion, shopping, travel, health & wellness, books & movie reviews, celebrity talk, lifestyle etc. One of the biggest draws of Brunch is the bouquet of columns by prominent journalists likeVir Sanghvi(food & travel), Sanjoy Narayan (music) andRajiv Makhni(technology). This universally appealing brand has the core organise group vested in upwardly mobile young families, looking for enhancing their lifestyle quotient. HT coffee bar The entertainment & lifestyle supplement, every day.The Hindustan Times reader wakes up to a bundle of fun, frolic, entertainment and masala everyday called HT urban center (in Delhi) and HT Cafe (in Mumbai). One of the strongest drivers of readership, the daily entertainment supplement enjoys almost universal salience and readership. The buzzy daily supplement has redefined lifestyle and entertainment space in newspapers, packing a punch with daily dose of Bollywood, Hollywood, Fashion, Relationship, City and Campus. The supplement offers an array of daily sections catering to different tastes health & wellness, gadgets, travel, motoring and food.One of the biggest draws of the supplement is the weekend Planner on Fridays that the young people of Delhi & Mumbai refer to as a guide to living it up in the city. HT EDUCATION Education Supplement, every Wednesday (earlier known as HT Horizons). HT Education offers the much needed guidance and mentorship to the students, which really helps them in choosing the best in education leading to a great career. HT Education is a supplement dedicated to serving the needs of not only student community from 10th to post graduates, but also the parents who are concerned about their childs future.The supplement is a source of comprehensive info around career options, admission charge and scholarship information, college profiles, guidance and expert counseling. Its a one-st op guide to the students to ensnare for their most exciting phase in life. HT ESTATES Real estate supplement, every Saturday. HT Estates as a supplement partners and corroborates the readers with information that helps them buy or sell their properties. This supplement comes with the newspaper every Saturday. The supplement offers countless options on property buying and selling.Along with that the supplement also enlightens both the buyers and sellers on legal aspects of immovable transactions. Specifically for buyers the supplement offers array of information on realty trends, give rates, etc. INTRODUCTION TO THE PROJECT Title of the Project PROFILE STUDY ON DNA/HTS EXCLUSIVE READERS. Objectives of the Study To understand the psyche & the profile of DNA and HTs exclusive fend forrs Process * To coiffe a list of DNA and HTs exclusive subscribers (zone wise) * Conduct a survey of 200 readers to understand profile / reading habits / demography / preference. To understand the 5 ps of DNA/HT subscription schemes. * Compilation and evaluation of the subscribers insights and psyche Research Methodology * selective information collection order Survey * Data Collection Primary data collection * Data collection tool Questionnaire * Target group Exclusive DNA/HT lecturers * Sample size 200 atomic number 18as covered Mumbai- Urban, suburban, Navi- Mumbai & Thane District. QUESTIONAIREName-_______________________________ grow_______ Occupation -__________________________ Contact no________________ Area___________ Family size____ Email ID_______________________ Income Group 1lakh 1-2 lakh 2-3 lakh <3 lakh 1)Which English newspaper(s) do you read? Hindustan times DNA Indian express Mid day TOI Other 2)Do you read any language newspaper? Marathi Maharashtra times Loksatta Lokmat Sakal Other * Hindi Navbharat times Navbharat Yashobhumi Hamara mahanagar Other * Gujarati Mumbai samachar Gujarat samachar Divya Bhaskar Gujarati Mid-day * Others 3)How lon g have you been reading your current newspaper? >1year 1-2years 2-3years <3years &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- 4)Which paper were you reading before your current newspaper(s)? Why did you stop? &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 5)Why do you prefer your current newspaper? Brand Content Price Coverage Other 6)How much time do you spend reading newspaper? 10 mins 20 mins 30 mins < 30 mins 7)Which of the following supplement do you like in your current newspaper? DNA After HRS DNA Property DNA Sports Others Hindustan times HT Cafe HT Education HT Estate Brunch Others 8) Have you subscribe for any schemes? DNA 149/year 199/2years Full price * Hindustan times 149/year 249/2 years Full price 9) Will you rejuvenate your currents subscription offer after expiry? Yes if yes then why-___________________________________________ No If no then why-___________________________________________ _ 10) Are you aware about times of India 20? Yes No 11) Would you try times of India 20? Yes No If no then why-___________________________________________ 12) Rate your current news paper?Rate on gladness- Highly Satisfied Satisfied Not so Satisfied City News National news International news Political news Sports news Entertainment Editorial Business news RESESARCH AND FINDINGS- DEMOGRAPHICS AGE stemS- long time Group of DNA readers In the ensample size of 200 . century were DNA readers The maximum numbers of people belong to age group 31-40yrs of age it holds 35% of the DNA readers age group. 25% readers are from the age group of 20-30years. 24% readers belong to 41-50yrs age group 2% readers belong to 51-60yrs age group 4% readers belong to 61-70years age group. Age Group of HT readers In the sample size of 200 . 100 were HT readers The maximum numbers of people belong to age group 31-40yrs of age it holds 43% of the HT readers age group. 13% readers are from the age group of 20-30years. 24% readers belong to 41-50yrs age group 14% readers belong to 51-60yrs age group 6% readers belong to 61-70years age group DEMOGRAPHICS INCOME GROUP Income Group of DNA readers 46% concourse break To Income Group of 2-3lakhs per Annum They Are Sec-C ClassReaders 35% People go To More Than 3 Lakhs Income Group (These People Hold Small Term Business interchangeable Garment Shops, Imitation Jewelry Etc. ) 18% People Belong To 1-2 Lakhs per Annum Which Is Again a Very lower-ranking Income Group 1% Also Belongs To 1 Lakh Per Annum Group Income Group of HT readers 58% Belongs To 2-3 Lakhs Per Annum Income Croup Which Is Quite Less These Readers Are Sec C Readers. 29% Belongs To More Than 3 Lakhs Per Annum Income Group. (These People Hold Short Time Businesses) 13% Belongs To 1-2 Lakh Per Annum Income Group. TOI Should Target Sec B & B+ Readers Which Are There With DNA / HTDEMOGRAPHICS OCCUPATION Occupation of DNA readers * 51% People Belong To Service Industry So They Are More Towards Economical Products As They take a crap Less Income So They Become Sec-C Class Readers * 33% Readers Of DNA Have Their consume Businesses But These Businesses Are Short Term Business Some Of Them Have Buying Capacity TOI Should Be Promoted To such(prenominal) Readers. * 6% Belongs To Students And 6% Belongs To House Wifes Rest 4% Are Retirees. Occupation of HT readers * 43% People Belong To Service Industry So They Are More Towards Economical Products As They Get Less Income So They Become Sec-C Class Readers 28% Readers Of HT Have Their Own Businesses But These Businesses Are Short Term Business HT readers are doglike to their brand and most of them like the language of the paper . * 5% Belongs To Students and the students like HT education supplement. * 13% Belongs To House Wifes Rest 11% Are Retirees . Exclusive English Newspapers 186 PEOPLE ar EXCLUSIVE HT AND DNA READERS BUT SOME ARE READING wording NEWS PAPER AS WELL LIKE HT+GU JRATI= 1% DNA+GUJRATI= 0. 50% HT+HINDI=2% DNA+HINDI=0. 50% HT+MARATHI=1% DNA+MARATHI=2% Reading Pattern Duration 68% of the sample size shows people reading HT and DNA are reading it from past more than 3years. * 25% are reading from past 2-3years . (this shows that the DNA and HT have many old subscriber as compared to new subscribers which are very less) * 6% from past 1-2years * and just 1% with less than one year reading with HT/DNA. Reading Pattern Pre DNA / HT reading habits 56% of the people said they were not reading any newspaper before ht/ deoxyribonucleic acid major areas are (vikhroli, miraroad, and vashi) 31% were reading English newspaper (TOI=17=9% , midday=27=14% , Indian exp=13=6. % , Hindu=2=1% , Free press general=1=0. 5% , rest 6% for Marathi paper, rest 6% for Marathi paper ,2%for Gujarati paper, 1% Hindi paper , 3% regional paper) People read language newspaper in the common seating area where all the news paper are kept by may be a policy-making party or some committee. THE 9% PEOPLE WHO WERE READING TOI HAS SWITCHED TO HT/DNA BECAUSE THEY COULDNT AFFORD IT ,SOME OF THEM RETIRED SO SWITCHED TO ECONOMICAL ALTERNATIVE some pet English Newspaper. HT VS DNA * 64% People Like HT/DNA Because Of The Low Pricing In Mira Road 100% People prefer DNA / HT Because Of Its Price) * While 21% assert They Like Because Of The Content Of The Paper * 12% Say They Like The Paper Because Of The Coverage * And Jus 5% Say That They Like HT/DNA Because Of Its Brand (Just Because Brand Was An Option In The Questionnaire ) Most Preferred Supplements.. HT VS DNA 4% DNA Sports 43% Ht Cafe 6% BRUNCH 0. 5% HT Estate 0. 5% HT Education 44% AFTER hrs 2% DNA Property 44 % Of The Readers Like The Entertainment Supplement Of DNA After Hrs As Compared To Hindustan Times (Ht Cafe) 43%DNA Property Is Much More Liked By the Readers Then Hindustan Times Ht Estate Duration of DNA HT Subscription booked by the readers * 81% of the sample size said that they have subscribed for 2years scheme with their news paper * 19% people said that they have subscribed for 1year scheme Renewals Status for DNA HT Subscription booked by the readers (existing rates) * 97% people said that they exit renew their subscription after expiry because they are habitual to that paper , more over the language is secrecy easy to understand. * 3% people dont extremity to renew.Because they are not satisfied with the services provided by their newspaper they would like to switch to TV news instead of newspaper. If hike in subs rate of DNA/ HT subscription would affect the readers * 22% people will subscribe to HT and DNA if their subscription charges will increase. * 28% dont want to continue with any newspaper and would switch to TV news instead. * 50% will search for an alternative paper but economical in price. cognisance for T20 product? * 97% readers are not aware about T20 . * provided 3% are aware but they dont want to subscribe for T20 because they find HT better in t erms of language and content.T20 on trial basis * 13% readers said they would like to try after seeing the product * Rest 87% readers dont want to as they prefer HT/DNA &do not want to switch as they are happy with their current newspaper rapture LEVEL( HT) These are the expiation level of people reading Hindustan times people are in the main satisfied with ht because of its language and content. SATISFACTION LEVEL( DNA) These are the satisfaction level of people reading DNA people are mostly satisfied with DNA because of its price and content.FINDINGS & OSERVATIONS * DNA has more young readers as compared to HT and their income group is around 2-3lakhs mostly belonging to service industry. * 68% of the sample size shows people reading HT and DNA are reading it from past more than 3years. * The readers of DNA and HT are 89% SEC C Class readers as per survey conducted, most of them staying in chawls or slum area buildings * 64% People prefer HT- DNA mainly due to their Low Priced Schemes (In Mira Road 100% People Prefer HT- DNA Because Of Its Price ) Out of the total exclusive DNA-HT readers, 56% of them were not reading any newspaper before DNA-HT, out of which 9% were TOI readers who had switched to HT- DNA because they couldnt afford it * 12% people have stop reading language newspaper and shifted DNA OR HT because they want their kids to read and understand English * 97% people said that they will renew their subscription existing sub rate as they are habitual to that paper , more over the language is quiet easy to understand. In case of hike in subscription rates, only 22% people would subscribe to HT and DNA & 50% will search for an alternative paper but economical in price . * 20% people have subscribed to HT and DNA so that when they will sell in scrap they get more money then subscription price. * DNA and HT has low amount of sec A and B as per the survey sample size. 11% readers are in the areas like (Thane,chunnabatti,chembur,borivali) Most of them couldnt convers in English had to make them understand the questionnaire inHindi SUGGESTIONS * Mostly people reading DNA / HT are SEC C class readers with less income, TOI shouldnt promote their product to these readers as they are not relevant target audience. * TOI should target SEC B & B+ readers which are on that point with DNA / HT and the best time to target them would be during their expiries. * TOI should strategically target SEC B & B+ readers by promoting the T20 product as these readers are very price conscious. There is Lack of awareness about T20 . TO create more awareness among SEC B & B+ * It should be promoted to HT/DNA readers by sending them free sample for a day or 2 because while on survey when i showed people the sample they really liked it and some also treasured subscription. * A 3 year scheme will make this people habitat to toi20 so such a scheme should be introduced to these readers . BIBLOGRAPHY- Web- www. timesgroup. com www. Dnain dia. com www. htmedia. com