'Does Marketing create or satisfy needs\r'

'Marketing is an current activity that does not stop, infinitely obtaining involve that define a state of felt extremity and wants that defines what Is need. It Involves transaction In equipment casualty price, place, fruit and promotion. At the last of this exchange, the most important reply most desired is guest triumph. The discovering and actioning of consumers needs and wants is the primary marketing activity. Thus, the marketing crop is to search needs and because punish it.According to Philip Kotler, he cathexis of marketing is to create products that satisfy the unmet needs of target markets. The marketers do not create needs: Needs preexist marketers. Marketers, along with other societal factors sour wants. Marketers might promote the thought that a Mercedes would satisfy a soulfulnesss need for loving status. They do not, however, create the need for social status. We all need to eat, plight and sleep and reproduce, this is all dispel of who we are as merciful beings.Therefore at the basic direct ompanies will achieve to satisfy these functions and keep doing so by once in a while sho developg advertisements that tells the populace that they are around and spate provide the products they need. The other tone Is that needs vary depending on what country and society you awake(p) In. â€Å"For example a consumer In the United States may need nutrition but may want a hamburger, French fries and a diffuse drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society.Marketers must therefore continually be creating and developing enchanting products and then in dramatic play devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer paper by delivering value and satisfaction from their products and this Is formulated in consumers brains as a combinat ion of service, persona and price. Some consumers would not mind paying a high price for an item or service if they received really good service.\r\n'