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PRINCIPLES OF MARKETING FINAL REPORT ON [pic] ORAL B ADVANTAGE GILLETTE PAKISTAN SUBMITTED TO: SIR SHOAIB SHAMSI __________ decision maker Summary__________ Gillette is a world-renowned personal training company and dominating the scene for much than 50 forms. GILLETTE wants to discriminate itself from its competitors by providing high quality products, and charging bounteousness prices. Company spends a heavy amount on gross revenue promotion and Incentive Programs to keep sales going. Company is readying to kindle sales of its products through aggressive promotions, marketing programs, training and demonstrations. GILLETTE spends Rs. 4,538,000 for the promotional material and sales promotion. The management has cordial relationship with its employees. Programs to reform original skills of employees are implemented through out the year for solely levels of management. ORAL B proc eeds: During 2000 sales of viva voce-B Advantage increases 15%. The sales of Oral Care products are 10% of the oer all sales of GILLETTE. GILLETTE spend a defective amount on the publicity and sales promotion for the Oral Care Products. GILLETTE uses the like channel for distributing the ORAL CARE products, which is utilize for PERSONAL GROOMING products.

For this year, the signal is given to the Brand motorcoach of ORAL-B products is to increase the sales of ORAL-B products by 20%. ________________ Table of Contents______________ style Fly....................................... i Title Page................................... ii ! Letter of Transmittal................ iii Acknowledgement..................... iv Executive Summary................... v Table of Contents..................... vi Company Introduction................................................................................... 2 ORAL-B: An...If you want to get a unspoiled essay, order it on our website: OrderCustomPaper.com

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