The Globe Samsungs unlikely mastery in variety western sandwich best practices with an essentially Japanese line of merchandise line sy substructure holds powerful lessons for directlys acclivitous giants. by Tarun Khanna, Jaeyong Song, and Kyungmook Lee A s todays emerging giants face the challenge of moving beyond their stem markets, they piddle much to learn from the caterpillar trackbreaking experience of South Koreas Samsung Group, arguably the most successful globalizer of the previous generation. Twenty eld ago, few people would have predicted that Samsung could transform itself from a low-cost cowcatcher equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer tranquillize would have predicted the success of the path it has taken. For dickens decades now, Samsung has been grafting Western business practices onto its essentially Japanese system, comb ining its traditional low-cost manufacturing prowess with an ability to take high-quality, high-margin branded products swiftly to market. The two sets of business practices could not have seemed more incompatible. Into an organization think on continuous butt improvement, Samsung introduced a focus on innovation.
Into a homogeneous workforce, Samsung introduced outsiders who could not speak the language and were unfamiliar with the companys culture. Into a Confucian tradition of reverence for elders, Samsung introduced merit pay and promotion, have some young people in positions of authority everyplace thei r elders. It has been a path marked by both! disorienting disequilibrium and intense exhilaration. Like Samsung, todays emerging giantsHaier in China, Infosys in India, and Koç in Turkey, for instanceface a paradox: Their continued success requires turning away from what do them successful. The tightly integrated business systems that have worked in their home plate markets PHOTOGRAPHY: AP IMAGES The Paradox of Samsungs Rise...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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