Nike

1. Evaluate Nikes handicraft strategy/ Does Nike have a sustainable competitive good? 2. Evaluate Nikes fiscal performance through may 31, 2004*/ How does Nike compare to Reebook and adidas Saloman? According to the pecuniary Nickes performance we flush toilet see the chaotic diachronic financial data from 2000 to 2004. In 2004 Company demonstrates the highest financial results. It slew have a several(prenominal) reasons: * Company operates 23 dissipate centers in Europe, Asia, Latin America, Africa, Canada, excessively uses licensees and independent distributors; So that, 53% of Nickes total receipts in 2004 is made by non-U.S. sales (Europe, Middle eastern United States/Africa, Asia Pacific etc.) * Nike uses a upcoming exhibitioning program (which allows retailers to order five to six schedule month in relegate of delivery with the fix hurt and authentic period of condemnation in future); * Cheap manufacturing out of doors the states (in 2004 subscribe a planning contract with China, Indonesia, Vietnam and etc.

) that allows to cut cost; Ratios| 2000| 2001| 2002| 2003| 2004| earnings profit growth, %| 28,4| 1,73| 12,6| -28,5| 99,37| sales gtrowth, %| 2,5| 5,5| 4,3| 8,1| 14,5| Nicke has four key long-term financial goals: * High single-digit receipts growth, for example in 2003(8,1%), in 2004 (14,5); * Mid-teens earning per take growth; * spoken communication of consistent results through trouble of a diversified portfolio of duty; * Increased return on assets (ROA Nike) in comparing with 2003 (6,9) in 2004 (12); Comparing financial ratios: monetary performance31/05/2004*| Nike| Reebok| adidas-Saloman| tax revenue turn a profit Percantage, %| 42,9| 39,6| 47,2| Return on gross sales| 7,7| 4,9| 5,1| ROA| 12| 7,9| 7,1| hard hard roe| 19,8| 15,8| 19,3| Nike has the highest ROA (12) and ROE (19,8) comparing to its competitors Reebok and adidas - Saloman. Ratios| Nike| Reebok| adidas-Salomon| cyberspace profit growth, %| 99,4| 22,3| 20,8| Sales gtrowth, %|...If you hold to get a full-of-the-moon essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper